
Strategy
 |
 |
Focus portfolio on seven core products. |
 |
 |
Compete through technical superiority, operational excellence, deep customer relationships and accessing advantaged investment opportunities. |
 |
 |
Build organizational capability to increase margin capture and continue to drive cost efficiencies and improve returns throughout the business cycle. |
Focus
BP focuses on seven core products purified terephthalic acid (PTA), paraxylene, acetic acid, acrylonitrile, ethylene, high-density polyethylene (HDPE) and
polypropylene (PP) that enhance the everyday lives of consumers. Part of BP's customer-facing activity, these core products are eventually used in the manufacture
of a wide variety of consumer goods, including plastic drinks bottles, computer housings, adhesives, inks, rigid packaging, pipes, food packaging and automobile components, as well as textiles
for clothes and carpets. Our core products have been selected on the basis of growth characteristics, proprietary technology, leadership positions and group integration value.
Petrochemicals delivered a result of $606 million in 2003, a decrease of 21% from 2002. Our production for the year was a record 27,943 thousand tonnes,
compared with 26,988 thousand tonnes in 2002. This reflected our capacity additions and lower turnaround activity. Faced with the most challenging business
environment in recent years, we delivered a stable operational performance, with returns steady.
Overall, chemicals indicator margins were similar to 2002, but fluctuated throughout
the year. This performance reflects high and volatile feedstock costs, particularly in Europe, and slow growth in demand. The segment's result was further
reduced by several non-routine items, continuing portfolio reductions and lower income from SARS-affected businesses in Asia.
Throughout the year, we continued to focus on our core products. Our operational
priorities were safety, margin capture and driving cost efficiency in a difficult business environment. Overall, 2003 cash fixed costs were reduced compared
with 2002, while the business grew. The operations at our sites continued to be good as utilization improved.
As a result of growth and portfolio management, our seven core products now account
for 70% of our capital employed in this segment.
Our production capacity increase in 2003 reflected our Asian PTA additions,
the Veba acquisition, a world-scale HDPE plant in Cedar Bayou, Texas,
and growth, albeit slow, in market demand. Projects under development
in 2003 included the final commissioning of the BP Zhuhai Chemical
Company in Guangdong province (our first PTA venture in China), the
start-up of the CAPCO PTA plant in Taiwan, progress on our SECCO ethylene
cracker joint venture near Shanghai and expansion of the Chocolate
Bayou olefins facility on the US Gulf Coast.
Importantly, 2003 also brought a realignment of the petrochemicals organization. The segment
is now structured around its core-product strategy, while retaining its executive leadership in key regions of the world. This more natural alignment of
businesses with strategy is intended to provide greater organizational focus and operating performance.
|
 |
|
 |