The nature of our business requires us to participate actively in a global marketplace serving
around 13 million customers, each with their own constantly changing needs, desires and dreams. Such as mobility. Industry.
Prosperity. Opportunity. Sustainability. These diverse and evolving demands create a constant tension between what we as a society
can live with and what we cannot live without. And they have led us at BP to think beyond the expected to the ways in
which we can most responsibly support human needs and fuel the world's progress.
Our publicly stated aspiration is to be numbered among the world's great companies.
The idea – actually, the ideal – of economic, social and environmental sustainability has for years influenced corporate-level policies.
At BP, it permeates the group, from the quality of corporate governance and the transparency of our reporting down to such project-level
decisions as our partnership choices, low-impact drilling and the launch of new, cleaner fuels in advance of regulatory
requirements.
But why should an oil and gas company be a force for human progress? What is the business case for social responsibility
and environmental sensitivity? The first answer is that, for any company with the scale and reach of BP, responsible conduct
is a requirement. At BP, we make this requirement a business practice as well as a corporate principle. Secondly, we expect
our conduct to be measured by responsible standards. Already, we see that living up to high standards for behaviour, environmental policies and human rights opens doors to new
relationships and resources. It sparks innovation and permits investment. And it fosters constructive debate and co-operation
rather than confrontation. For BP, that is the way we want to conduct our business.
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