We engage with a wide range of stakeholders to understand society’s expectations of us
Read about what we heard from our stakeholders in developing our 2013 sustainability reporting, and how we identify the issues to include.
Our stakeholders are the many individuals and organizations who are affected in some way by BP’s activities, whether it is in our role as an energy provider, an employer, or as a company that generates revenues and helps to boost local economies.
How we engage with our stakeholders
Employees - BP uses a range of internal communications channels to keep our employees informed about the context within which they work. These include town hall style meetings where employees hear directly from the executive team. We maintain regular communication with unions at many BP sites around the world.
Shareholders and analysts - We engage with shareholders and analysts through our annual general meeting and other events. We communicate via roadshows, webcasts and one-to-one meetings. In 2013, this included a presentation on BP Energy Outlook, an upstream exploration day and briefings on oil sands and our progress against safety enhancements recommended in the Bly Report.
Following the Deepwater Horizon accident in 2010, BP was de-listed from the Dow Jones Sustainability Index and the FTSE4Good Index. We continue to engage in dialogue with socially responsible investors.
Governments and regulators - We engage with governments on many fronts, from consultation responses to direct engagement with government representatives. Our code of conduct requires that we are honest and responsive in any interactions we have with governments.
Our industry - BP is working through business and industry groups to help establish standards and address complex energy challenges. For example, BP is a member of the global oil and gas association for environmental and social issues, IPIECA, and the American Petroleum Institute. We are also involved in industry partnerships on specific issues such as deepwater drilling and oil sands.
Contractors and partners - Like our industry peers, BP rarely works in isolation. Safe and responsible operations depend on the capability and performance of our suppliers, contractors and partners. To this end, we set operational standards through legally-binding agreements. Training and dialogue also help build the capability of our contractors.
Local communities - We engage with local communities through public consultations, as well as regular and ad hoc meetings with community representatives. Our relationships with communities are very important in our existing operations, where we may be present for many decades. They are equally important for major new projects, where our presence may bring about changes in the local area, such as jobs and support for community development, but also increased road traffic, changes in landscapes and increased demand for fresh water.
Non-governmental organizations (NGOs) - For our new projects, we often consult with relevant local and international NGOs, who may provide specialized expertise on managing impacts. We also engage with NGOs at a group level. In 2013, we discussed biodiversity, climate change and energy policy, financial transparency, human rights and operating in sensitive areas in these meetings.
Customers - About 90,000 consumers in more than 15 countries participated in our global tracking research programmes in 2013, answering questions ranging from how they rate BP on customer satisfaction in relation to its competitors to the degree to which they recognize our brand and use our products. Social media, focus groups and in-depth interviews with customers and online communications are rich sources of feedback for us.