Dirt is a hidden enemy that could be lurking in your engine. It can form and build up on critical engine parts over time, and can contribute to: • Reduced engine performance • Loss of responsiveness • Reduced smooth running • Critical engine parts, such as fuel injectors, needing repair. A build-up of dirt can create more dirt within the engine – it’s a vicious cycle. BP Ultimate Diesel with ACTIVE technology is our best ever fuel for cleaning diesel engines. It is designed to start working from the first fill, helping to remove harmful dirt in your engine and to stop it coming back. With ongoing use, BP Ultimate Diesel with ACTIVE technology helps keep your engine running smoothly and performing at its best, and helps reduce the risk of unplanned maintenance.
BP Ultimate Diesel with ACTIVE technology contains millions of dirt-busting molecules designed to protect your engine from dirt. BP’s unique formulation fights dirt in two clever ways: 1) Its ACTIVE molecules attach themselves to dirt and drag it away from critical engine parts. 2) Its ACTIVE molecules attach themselves to clean metal surfaces in engines, forming a protective layer, which helps stop dirt binding onto the metal. With ongoing use, BP Ultimate fuels are designed to form a barrier against dirt on critical engine parts to stop it coming back, and help keep your engine working as the manufacturer intended.
Keeps you moving
BP Ultimate Diesel starts fighting the effects of dirt the moment you start your car, so you can keep moving. Use BP Ultimate Diesel every time you fill up to help your car stay healthy and performing at its best. With ongoing use, BP Ultimate Diesel with ACTIVE technology helps: Clean and maintain your engine Keep your engine perofmring at its best Reduce the risk of unplanned mainteance Delivers a smoother drive Keep you moving
Benefits achieved over time and may vary due to factors including vehicle type, condition and driving style. See bp.com/ultimate
How we did it
BP Ultimate fuels with ACTIVE technology are truly innovative. Our previous fuels were innovative when we launched them, but engine technologies evolve and continue to place increasingly high demands on fuels. So we work to anticipate and understand these changes and ensure that new fuel formulations complement the very latest engine innovations, while continuing to benefit older engines too. BP Ultimate fuels with ACTIVE technology are special. Over five years we subjected them to more than 80 different test methods and spent thousands of hours testing them in engines and vehicles, perfecting the unique blend of ingredients that goes into our ACTIVE fuels and proving the benefits. The result is our best ever range of fuels for cleaning engines. They start fighting the effects of dirt from very first fill and with ongoing use remove harmful dirt to help your engine perform at its best, so you can keep moving.
Benefits achieved over time and may vary due to factors including vehicle type, condition and driving style.