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Members of BP's executive
management team at a presentation to investors to unveil BP's financial results and provide details on the company's strategy |
For BP, 2011 was a year of recovery, consolidation and change, in which the company
set up a new safety and operational risk organisation, introduced new global standards
and saw production start to rise again after a large number of maintenance turnarounds.
With these changes in place, last October Bob Dudley set out a 10-point plan to grow
shareholder value; and in February 2012, Dudley and his management team met with
the investment community to provide details of how the company intends to implement
the plan, by playing to its strengths.
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Large, international oil companies, such as BP, ExxonMobil, Shell, Chevron, Total and ConocoPhillips, are often described as ‘supermajors’. The term dates back to the mega-mergers of the late 1990s and denotes firms that have grown to a massive scale. Their global operations stretch from finding oil and gas deep beneath oceans and deserts, to selling hydrocarbon products to consumers around the world.
The conventional wisdom has been that such companies are, by definition, integrated enterprises – operating in every
part of the supply chain – working oilfields from discovery to depletion, running refining and marketing operations across major consumer markets and working in all areas of the downstream, from gasoline and diesel to the full suite of lubricants and chemicals derived from hydrocarbons.
Today, however, as the energy industry becomes more complex and competitive, many companies are beginning to
vary the model. ConocoPhillips, for example, has chosen to operate its upstream and downstream as two separate, standalone businesses. In BP’s case, the question has been how to create long-term value in a way that builds on and complements a rigorous and continually improving approach to risk management.
Distinctive skills
The answer for BP’s group chief executive, Bob Dudley, lies in doing what BP does best – and, therefore, not trying to do everything. In a speech in Oslo this February, he said: “A supermajor can’t be super at everything,” before highlighting the areas in which he believes BP has built distinctive skills and technology – exploration, deepwater activity, giant fields, gas value chains, a world-class downstream business, technology and relationships.
The plan is that by investing in these areas, where it has most competitive advantage, and divesting businesses that are less competitive, or less well-positioned, BP will focus its dollars on the assets that create the most value.
So, for example, BP is increasing its spending on exploration, and focusing on upstream projects that have high cash
margins – the net cash provided by operations divided by the number of barrels produced.
In the US, where demand for gasoline and diesel is declining, it is investing in refineries at Whiting, Cherry Point and
Toledo, which can process many different types of crude oil and are well placed to serve large consumer markets.
Meanwhile, it is divesting the Texas City and Carson refineries, which are less strategically positioned and well configured.
It’s increasing the proportion of premium lubricants it sells, but selling off part of its liquefied petroleum gas (LPG)
business, including bottling and tank filling. BP has also divested a number of mature oilfields, which it believes other companies are better placed to operate, as well as smaller upstream businesses, such as those in Vietnam and Pakistan.
One of the biggest changes of emphasis is that BP is asking investors to measure its progress by how much
operating cash it generates rather than simply how much oil it produces. The logic is that long-term value depends not only on volume, but on the margins derived from each barrel – quality as well as quantity.
Playing to strengths
Outlining the strategy to investors in February 2012, Dudley said: “Our period of consolidation is over. Now, it’s time to deliver investment, growth and value – achieved by playing to our strengths. That means making choices. We are choosing value over volume – measured in cash flow not barrels. We are choosing strategic assets over non-core ones. We’re investing more in the front-end of exploration, and divesting mature assets that others can derive more value from. So, we are choosing not to try to be the biggest – but over time, to aspire to be the best: a safer, stronger and simpler BP.”
All of this is encapsulated in BP’s 10-point plan, in which point one is a ‘relentless focus on safety and risk management’ and point two is ‘playing to BP’s strengths’. The plan also outlines BP’s intentions to strengthen its portfolio through ‘active portfolio management’ – acquisitions and divestments; making the business simpler through standardisation; and providing investors with more detail on individual businesses.
Measures of progress
Measures of progress include bringing higher margin operations onstream and maintaining a strong balance sheet.
The expectation for operating cash flow is to generate around 50% more annual operating cash flow by 2014,
compared with 2011.* The extra cash will be shared around equally between investment in the company’s pipeline of growth projects and other purposes, including dividends to shareholders.
Dudley told investors: “Our vision is to build an ever-stronger portfolio, upstream and downstream, generating
sufficient cash, both to invest in our pipeline and reward those who invest in us as the circumstances of the firm improve.”
YEAR BY YEAR – HOW THE PLAN IS UNFOLDING
2011 – ‘SOLID’ RESULTS
BP described 2011 as a ‘year of consolidation’ with a major emphasis on safety and a large number of maintenance
‘turnarounds’. Nonetheless, the company turned in what Dudley called a ‘solid’ set of results, with profits rising 6%. Highlights include:
- $21.7 billion of underlying replacement
cost profit compared with $20.5 billion
in 2010.
- BP’s first dividend increase in a year – a
14% increase to 8 cents per share for
the fourth quarter of 2011.
- A turning point in October, when
production began to rise again after
maintenance turnarounds – production
was 170,000 barrels a day higher in the
fourth quarter than the third.
- Average production for the year was
3.45 million barrels a day, ahead of the
expected 3.4 million.
- The highest-ever earnings for BP’s
refining and marketing business, with
underlying replacement cost profit for
2011, before interest and tax of
$6 billion – a 23% increase on 2010.
- Continuing to meet commitments in
the Gulf of Mexico region – by the end
of 2011, more than $7.8 billion had
been paid to meet claims and
government payments.
2012 – ‘A YEAR OF MILESTONES’
In 2012, BP expects to pass several
milestones as it implements its
10-point plan. These include increases
in exploration, new projects and
capital investment:
- High margin production back
onstream, following turnarounds in
Angola, the North Sea and elsewhere.
- Drilling 12 exploration wells, double
the 2011 total.
- Starting up six major upstream
projects.
- Operating with eight rigs in the Gulf
of Mexico by the end of the year.
- Increasing organic capital investment
to around $22 billion.
- $2 billion of financial performance
improvement in refining and
marketing since 2009.
- Completing payments into the
Deepwater Horizon oil spill trust.
2013-2014 – FINANCIAL
MOMENTUM
In 2013 and 2014, as investment
continues, BP expects to see greater
financial momentum. Main
developments are planned to include:
- Increasing exploration activity – up
to 25 exploration wells per year.
- A further nine major upstream projects
- making 15 between 2012 and 2014.
- Unit operating cash margins from new
upstream projects in 2014 expected to
be double the 2011 average (assuming
a constant $100 per barrel oil price and
excluding TNK-BP).
- Whiting refinery upgrade expected
onstream in second half of 2013.
- Completion of $38 billion divestment
programme by the end of 2013.
- High value, focused portfolio that plays
to BP’s strengths.
- Around 50% more annual operating
cash flow by 2014 compared with 2011.*
- BP expects to use around half of this
extra cash for increased investment
and around half for other purposes,
including increased distributions to
shareholders.
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