Skip Navigation - jump to content
Search

Cash-back schemes a savvy way to beat fuel price increase

Release Date: 03 May 2012
The pockets of South African motorists were hit hard in May when the fuel price increased for the fourth consecutive time this year
This brought the cost of 95 octane petrol to a record high of R12.22 a litre inland and slightly less at the coast. Since January 2012, the fuel price has gone up by R1.61 a litre, meaning a 50-litre tank now costs about R80 more to fill.

With motoring costs on the increase, more and more consumers are turning to options that grant them a portion of their fuel purchases back in cash. One such option is VitalityDrive, which offers Discovery Insure clients up to 40% of the fuel purchases they make from BP service stations back in cash, amounting to a considerable saving. Discovery Insure clients who activate VitaltyDrive automatically qualify for 10% of their BP fuel spend back every month if they swipe their VitalityDrive cards at the service station. If they pay with their DiscoveryCard or, they receive an extra 5% back at any petrol station, or a significant 15% back if they do so at a BP station.
In addition, if Discovery Insure motorists complete the Tiger Wheel & Tyre Annual MultiPoint check, they increase their BP fuel reward to 25%, a 40% cash-back saving. The programme is also designed to promote better and safer driving – which is more fuel efficient – by offering clients a sophisticated ‘Driver Quotient’ DQ Track that continually measures how they are driving. Good driving results in DQ Points; every primary driver can earn up to 1 400 DQ Points per month. Every DQ Point is worth R1 of rewardable fuel spend.

Tebogo Mekoa, BP’s Fuel Services Development Manager, says consumers are having to tighten their belts and find ways of making their fuel budgets go further.
“Enrolling in programmes that give you multiple benefits, such as filling up at a BP service station as a VitalityDrive member where you get 40% of your fuel bill paid back to you, is a compelling option and innovative for motorists who are feeling the pinch”, says Mekoa.

Themba Baloyi, Executive Director of Discovery Insure, says, “Because the rising cost of fuel is an emotive issue for most consumers, we built incentives around cash-back on fuel spend for Discovery Insure members who display good driving behaviour. The response from consumers, to these incentives, has been very pleasing and we have seen a marked improvement in driving by many of our members.”

BP provides high quality, cleaner fuels and works continuously to find solutions for consumers who are under pressure. It also has a distinct advantage in the forecourt payment technology arena as it accepts almost all money tender, including garage, fleet, debit, credit, cheque and even gift cards, for the payment of fuel at nearly 500 of its service stations nationally.
Back to top

In this section

linkarrow BP Ultimate just got better
linkarrow Oryx Energies to buy BP and Masana Petroleum Solution’s LPG businesses in South Africa
linkarrow SA's old billboards are getting new lives as funky school equipment
linkarrow Kraaifontein man wins 'A year off'
linkarrow School year starts with funky new life for old advertising billboards
 More
Back to top
  ©1996-2013 BP p.l.c.