Cash-back schemes a savvy way to beat fuel price increase
With motoring costs on the increase, more and more consumers are turning to options that grant them a portion of their fuel purchases back in cash. One such option is VitalityDrive, which offers Discovery Insure clients up to 40% of the fuel purchases they make from BP service stations back in cash, amounting to a considerable saving. Discovery Insure clients who activate VitaltyDrive automatically qualify for 10% of their BP fuel spend back every month if they swipe their VitalityDrive cards at the service station. If they pay with their DiscoveryCard or, they receive an extra 5% back at any petrol station, or a significant 15% back if they do so at a BP station.
Tebogo Mekoa, BP’s Fuel Services Development Manager, says consumers are having to tighten their belts and find ways of making their fuel budgets go further.
Themba Baloyi, Executive Director of Discovery Insure, says, “Because the rising cost of fuel is an emotive issue for most consumers, we built incentives around cash-back on fuel spend for Discovery Insure members who display good driving behaviour. The response from consumers, to these incentives, has been very pleasing and we have seen a marked improvement in driving by many of our members.”
BP provides high quality, cleaner fuels and works continuously to find solutions for consumers who are under pressure. It also has a distinct advantage in the forecourt payment technology arena as it accepts almost all money tender, including garage, fleet, debit, credit, cheque and even gift cards, for the payment of fuel at nearly 500 of its service stations nationally.
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