At the core of BP is an unshakeable commitment to human progress. Our products and services are creating the freedom to move, to be warm, to be cool, to see and enjoy a better quality of life. We believe this freedom is inseparable from the responsibility to produce and consume our products in ways that respect both human rights and natural environments. Confronting this paradox is our mission, but we cannot do it alone. Where others see contradiction and conflict, we see opportunities for mutual progress.
We will be the magnet for people who want to change the world with new ideas, delivering a performance standard that challenges the world's best companies.
We will enable customers, governments, communities and our own people to participate in a new constructive dialogue. We aim for a radical openness - a new approach from a new company: transparent, questioning, flexible, restless and inclusive.