Logo
Our visual identity reflects the revolutionary quality of our business
Our logo was launched in 2000, and was designed as a dramatic break with tradition. Even after a decade, it is still unlike any other energy identity, and symbolises a number of things – not least the greatest source of energy … the sun itself.
The colours of the 'Helios' - named after the Greek god of the sun – suggest heat, light and nature. It is also a pattern of interlocking shapes: like BP, a single entity created by many different parts working as one. This was particularly relevant, as the new brand was launched after a series of mergers and acquisitions. It united all the heritage companies and employees that now make up BP and its global brand.
The colours of the 'Helios' - named after the Greek god of the sun – suggest heat, light and nature. It is also a pattern of interlocking shapes: like BP, a single entity created by many different parts working as one. This was particularly relevant, as the new brand was launched after a series of mergers and acquisitions. It united all the heritage companies and employees that now make up BP and its global brand.
Rules for use of the logo:
The BP logo cannot be used for marketing, commercial or any other purposes without BP’s permission.
You can download different file formats of the logo in the menu to the right.
BP Green:
PANTONE: 355CMYK: C 100 M 0 Y 100 K 0
RGB: R 0 G 153 B 0
BP light green:
PANTONE: 368CMYK: C 55 M 0 Y 100 K 0
RGB: R 153 G 204 B 0
BP Yellow
PANTONE: 109C/108UCMYK C: C 0 M 12 Y 100 K 0
CMYK U: C 0 M 5 Y 95 K 0
RGB: R 255 G 255 B 0
White:
CMYK C: C 0 M 0 Y 0 K 0RGB: R 255 G 255 B 255
Related downloads
Files for use in Microsoft® Word, Microsoft® Excel, Microsoft® PowerPoint, etc.
Logos professional design applications for print and web
Logos professional design applications for print and web
Outline DXF files for CAD environments
CGM files for UNIX operating systems
