Knowing who our customers are and what they want is fundamental to our business
How about putting together the global marketing plans for BP’s newest aviation fuel? Or, would you rather develop the strategy to increase sales of the materials used to manufacture recyclable plastic bottles? Maybe a key piece of research on the market for automotive lubricants in Norway would suit you better? In every case, you can rest assured that ordinary and average don’t have a place at BP. For starters, there’s information to share, cultures to navigate and time zones to keep track of. And then there’s the products themselves – as well as a very competitive global marketplace.
BP believes in the power of innovation, and that means that everything from new food packaging in Canada to engine lubricants for the Russian market and marine fuel in Spain are constantly evolving. To keep up with products as diverse as BP’s, our marketing teams stay focused on the future. They help us understand what our customers want – and that’s absolutely essential to understanding how global demand will grow.
About Marketing careers at BP
Our customers are diverse. They could be German consumers looking for a cleaner fuel for their cars, or they could be a manufacturing plant in China wanting to buy a better solvent. Not only does BP develop outstanding products, our marketing teams complete research, formulate plans and deliver communications that make our brands and products stand out. They might be working in the UK or with one of our teams in the US, Europe or Asia. Wherever they are, BP aims to provide the resources and support to make the most of their talents, and face a wide range of challenges. There’s no doubt that the demand for energy is growing. Marketing helps us keep pace by making sure we have the right products for the right customers in the right places.