The BP brand
BP is our global brand. It represents what we do now, and what we aspire to do in the future
We help the world meet its growing need for heat, light and mobility. And we strive to do that by producing energy that is affordable, secure and doesn’t damage the environment.
The BP brand appears on production platforms, refineries, ships and corporate offices the world over, as well as on solar products, wind farms, research facilities and at retail service stations.
Our brand is summed up by the phrase 'beyond petroleum'. BP recognises that meeting the energy challenges of today and tomorrow requires both traditional hydrocarbons and a growing range of alternatives. We are at the forefront of delivering diverse, material and real solutions to meet the world's needs for more and secure, cleaner and affordable energy.
The BP brand appears on production platforms, refineries, ships and corporate offices the world over, as well as on solar products, wind farms, research facilities and at retail service stations.
Our brand is summed up by the phrase 'beyond petroleum'. BP recognises that meeting the energy challenges of today and tomorrow requires both traditional hydrocarbons and a growing range of alternatives. We are at the forefront of delivering diverse, material and real solutions to meet the world's needs for more and secure, cleaner and affordable energy.
Named after the Greek sun god, our logo - the Helios, symbolises all these characteristics. It represents diverse forms of energy. Perhaps most important to BP is human energy: the spirit, determination and pride our people bring to everything we do. If BP fuels the world, it is our people who fuel BP.
We have a set of values that we use in all our business decisions. They guide our behaviours, and the types of products and services we offer. It is these values, and what we stand for as a company, that make BP distinctive.
We have a set of values that we use in all our business decisions. They guide our behaviours, and the types of products and services we offer. It is these values, and what we stand for as a company, that make BP distinctive.
In this section
Related links
A journey through milestones and companies in the BP story
The history of the BP brand and the development of the logo over the years
