The blue Aral diamond is a trusted and familiar symbol on the German roadside
Aral is one of the most trusted brands in Germany. It has been associated with quality automotive fuels since the 1920s. Today people also associate Aral with good food and excellent service on the go. Every day more than 2.5 million customers visit an Aral station to fill up on petrol, use an on-site car wash or purchase a beverage or snack. In fact, some 40% of Aral customers stop by just to shop in the sleekly designed retail spaces, which stock a range of convenience items and Aral branded motor oils, along with coffee and food. So in addition to being Germany’s leading fuel brand marketer Aral is also the country’s third largest fast food retailer, after McDonald’s and Burger King. “Alles Super” is the Aral slogan. “Everything’s super.” So in PetitBistros, Aral’s onsite cafés, you’ll find SuperSnacks, which are made with select ingredients to be super tasty. It may be no coincidence then that Aral is a Superbrand, one of 73 brands in Germany to be awarded this designation by an independent organisation. Or that for several years in a row Reader’s Digest readers have named Aral Germany’s most trusted brand in fuel.