Our logo was launched in 2000, and was designed as a dramatic break with tradition. Even after a decade, it is still unlike any other energy identity, and symbolises a number of things – not least the greatest source of energy the sun itself.
The colours of the 'Helios' - named after the Greek god of the sun – suggest heat, light and nature. It is also a pattern of interlocking shapes: like BP, a single entity created by many different parts working as one. This was particularly relevant, as the new brand was launched after a series of mergers and acquisitions. It united all the heritage companies and employees that now make up BP and its global brand.