CHICAGO – BP will launch an improved version of its leading fuel brand, known as BP gasoline with Invigorate, and is upgrading its BP-branded network of retail stations this year, the company announced today at the BP Amoco Marketers Association (BPAMA) conference in Miami, Fla.
BP will introduce the improved gasoline at retail stations in April, and BP’s branded marketers now have the opportunity to refresh their sites with brighter canopy lighting, new signs and a bolder paint scheme to improve curb appeal and enhance their customer experience. An advertising campaign featuring TV, radio, billboards, digital and promotions will accompany the launch.
BP also will continue to support its successful customer loyalty program, known as BP Driver Rewards. The program, which has grown steadily since it was re-introduced in May 2015, recently was improved again with the addition of a Visa-linking option.
Pete Mancini, the 2016 chairman of the BPAMA and president of Chicago-based Parent Petroleum, said that he is impressed with the amount of investment that BP is making in the brand and pleased with the renewed focus on growth. “It’s a good time to be part of the BP brand,” he said.
About BP
Over the past 10 years, BP has invested more than $90 billion in the U.S. – more than any other energy company. BP is a leading producer of oil and gas and produces enough energy annually to light nearly the entire country for a year. Employing about 16,000 people across the country, BP supports more than 170,000 additional jobs through all of its business activities. For more information, go to www.bp.com/us.
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