Customers now have a one-swipe option at the pump to pay and earn rewards
CHICAGO – BP and Visa® have teamed up to deliver a convenient, one-swipe solution at the pump for BP Driver Rewards members.
Members of BP’s loyalty program now have the ability to link an eligible Visa payment card to their BP Driver Rewards account. This new functionality allows loyalty members to use their favorite Visa payment card to purchase BP fuel and earn or redeem rewards without needing a separate loyalty card.
Not only does this new feature of BP’s Driver Rewards program streamline the consumer experience for Visa cardholders, but it also helps BP on its mission to reward consumers for their loyalty in the simplest way possible. With this new offering, BP expects to see increases in the number of its Driver Rewards program members using a Visa payment card, which is the most frequently used network for transactions at U.S. retail gasoline stations. Today, more than 61 percent of these transactions involve Visa cards, according to Visa research.
BP re-introduced its fuel loyalty program in May 2015 featuring enhanced rewards for consumers. Since then, the program has seen an increase of 10 percent in the number of average BP station visits per month for active BP Driver Rewards members, as well as an 8 percent increase in volume.
Terms and conditions apply. For more information visit: https://mybpstation.com/special-offers
About BP
Over the past 10 years, BP has invested more than $90 billion in the U.S. - more than any other energy company. BP is a leading producer of oil and gas and produces enough energy annually to light nearly the entire country for a year. Employing about 16,000 people across the country, BP supports more than 170,000 additional jobs through all of its business activities. For more information, go to www.bp.com/us.