Effective Date: January 1, 2020
Last Updated: October 8, 2026
The “earnify™” reward program (formerly known as bp rewards) is owned and operated by BP Products North America Inc., and provides loyalty offers at participating locations under our brands - bp, Amoco, ampm, Travel Centers of America, and Thorntons (referred to herein as “earnify™", “Program”, “bp”, “we”, “us”, or “our”). We take your privacy seriously and are committed to protecting your personal information.
This Privacy Statement informs you about how we process and protect your personal information. It applies to our data collection and privacy practices regarding the earnify™ Program including all personal information collected during any written, electronic and oral communications, offline at participating stations and other locations, or collected online (collectively, the “Services”), which includes the digital application for earnify™ made available through designated app stores, e.g., Apple iOS, etc., (herein referred to as "earnify™ App" or the “App”); and any other content, applications, features, functionality, information, and services offered by us through the App. This Privacy Statement does not apply to any of our websites.
Your use of the Services is governed by the earnify™ Terms and Conditions and this Privacy Statement. By accessing or using the Services, you acknowledge that you have read and accepted the Terms and Conditions and consent to the privacy practices described in this Privacy Statement.
We may modify this Privacy Statement at any time, without prior notice. If we make changes, we will notify you by revising the date at the top of this Privacy Statement. We will provide you with advance notice if we make any material changes to how we collect, use, or disclose your personal information that impacts your rights under this Privacy Statement. If you continue to access or use our Services after receiving the notice of changes, you acknowledge your acceptance of the updated Privacy Statement.
In addition, we may provide you with real-time disclosures or additional information about the personal information handling practices of specific parts of our Services. Such notices may supplement this Privacy Statement or provide you with additional choices about how we process your personal information.
We collect personal information when you use our Services, create an account with us, interact with us, such as when you submit your information through the Services, communicate with us, or otherwise provide personal information to us. We also collect personal information through automated means as described in Section 2 – Tracking Technologies below. The types of personal information that we may collect about you include:
Name, Contact, and Biographical Information, such as your name, email address, phone number, postal address, and similar contact data, and date of birth.
User Credentials, such as username, password, and similar information used to create an account and use our Services.
Payment Data, such as a payment account number, credit card information, and billing address.
Device Data, such as information collected by automated means as described in the Section 2 - Tracking Technologies below.
Commercial Information, such as information relating to your purchases and transactions at bp, Amoco, ampm, participating Travel Centers of America and Thorntons locations, and other products or services obtained through the earnify™ loyalty Program and offline at our participating locations.
Interests and Preferences, such as information provided when you use our Services, and inferences about your preferences, characteristics, behavior and attitudes.
Online Account Information, such as social media information which we receive from third-party online services (for example, social media platforms) when you connect your use of our Services through their services, online advertising services, data analytics providers, operating systems and platforms.
Communications and Interactions, such as any information you submit to us through the App, or interactions with us, including through forms, surveys, registrations, emails, calls, comments, support tools, and other features on the App, or other communications.
Linked Account and Membership Information, such as information used to verify or connect your earnify™ membership with an eligible third-party membership (e.g., Amazon Prime).
We also collect sensitive personal information about you, including:
Location Information, such as precise geolocation, to the extent you have configured your device to permit us to collect and use such information. You can turn off location data collection and use at any time in your device settings; however this will mean that you may lose some of the functionality of the App.
We also obtain your personal information from other sources, including our affiliates and subsidiaries, our partners, our vendors, third-party online services, and social media platforms. In addition, we may obtain other personal information about you in ways that we describe at the time of collection.
Tracking Technologies: The App uses certain tracking technologies including software development kits ("SDKs") and third-party integrations (collectively, “technologies”). These technologies may be used for purposes such as supporting App operation and related services, user authentication, fraud prevention and security, analytics, customer feedback and surveys, consent and preference management, mobile attribution and performance measurement, push notifications, marketing communications, rewards and loyalty Program administration, advertising measurement, audience management, marketing attribution, and targeted advertising and personalized offers described in Section 5 – Sales and Targeted Advertising, and other business and operational purposes described in Section 3 – How We Use Your Personal Information.
Depending on the functionality being used, these technologies may collect, receive, generate, or process information such as device data, contact information, purchase history, device identifiers, mobile application identifiers, IP addresses, marketing and communications preferences, account and loyalty identifiers, transaction and rewards information, usage and interaction information, and other information. In some cases, the information collected by these technologies may be shared with our service providers, third-party advertising and analytics services, and marketing, loyalty, rewards, and promotions partners. Some of these third parties may collect personal information about your activities across different websites you visit online.
Cookies: The App does not use browser-based cookies. However, websites that carry the earnify™ brand may use cookies and similar web technologies. For more information about how our websites that carry the earnify™ brand use cookies and other online tracking technologies, and how we honor Global Privacy Control (GPC) signals, please refer to our Global products and services privacy notice and our Global cookie notice.
We use your personal information as described in this Privacy Statement or as otherwise disclosed to you prior to such processing taking place, including for the following reasons:
Operating Our Business
To Provide You Our Services - We will use your personal information to provide information or perform Services that you request.
For Internal Use - We use your personal information for the purposes of furthering our business, including improving our App's content and functionality. For example, we may analyze where, on which types of devices and how our App is used, how many visitors we receive, and how they download or use the App. We also use it to remember you in case you use the App, so we will know your preferences.
Communicating with You
To Provide You with Service-Related Communications - We will send you administrative or account-related information to keep you updated about your account and the Services. Such communications may include information about Privacy Statement updates, confirmations of your account actions or transactions, security updates, or tips or other relevant transaction-related information. We process your contact information to send you such communications. Service-related communications are not promotional. You cannot unsubscribe from such communications, otherwise you may miss important developments relating to your account or the Services.
To Provide Customer Support or Respond to You - We collect any information that you provide to us when you contact us. We use it to provide customer support, to respond to you, and to ensure your continued use and enjoyment of the Services.
Security, Compliance, and Enforcement
To Support the Security of the Services - We use personal information to help address the safety and security of our Services as further described in Section 7 – Security Precautions. For example, we use personal information to combat spam, malware, malicious activities, or security risks; improve and enforce our security measures; and to monitor and verify your identity. We cannot support the security of our Services if we do not process your personal information for security purposes.
To Enforce Compliance with Our Terms and Agreements or Policies - When you access or use our Services, you are bound by our Terms and Conditions and this Privacy Statement. We process your personal information by actively monitoring, investigating, and responding to potential prohibited, illicit, or illegal activities on our Services. We also process your personal information to monitor, investigate, and respond to potential violations of our internal terms, agreements, or policies and to enforce our agreements with third parties and business partners.
To Maintain Legal and Regulatory Compliance - Our Services are subject to certain laws and regulations which may require us to process your personal information. For example, we process your personal information to pay our taxes, to fulfill our business obligations, comply with applicable laws, or as necessary to manage risk as required under applicable law. Without processing your personal information for such purposes, we cannot perform the Services in accordance with our legal and regulatory requirements.
Administer Our Rewards Programs and Send Marketing and Offers
To Operate the earnify™ Loyalty Program - We use your information to operate the earnify™ loyalty Program, for example, to track your progress toward meeting the monthly fuel spend threshold, redeem points across fuel and convenience stores, provide other services related to the Program, and to support compliance with the applicable Terms and Conditions. We also use your personal information related to the earnify™ loyalty Program for the following purposes:
To Send You Relevant Direct Marketing Communications – As part of the registration process, you will be asked to indicate your preferences for receiving marketing communications. Marketing communications can be sent from us containing information and offers about the products, promotions, and services of any of our brands, and those of our partners in the Program, such as BP branded credit cards or other redemption offers. These communications may, depending on your selected preferences, be sent by email, SMS text messages, and App push notifications. You can opt out of receiving these direct marketing communications at any time by following the instructions set out in each marketing communication, or by changing your preferences within your account settings on the App, or by contacting
To Provide You Personalized Offers – bp will use your information to analyze and understand your shopping behavior based on your purchases at bp, Amoco, ampm, and participating Travel Centers of America and Thorntons locations so that we can provide you with personalized offers through marketing communications which we think will be of interest to you. To help us better understand you as a customer, we will also analyze how you use the earnify™ loyalty Program and how you interact with our App and other marketing channels, including assessing the effectiveness of our offers and marketing communications. As part of this, we can show or send you tailored bp offers and advertisements using our tracking technologies. Please visit section 2 of this Privacy Statement to find out more about our tracking technology usage.
To Conduct Customer Research and Surveys – We may send you invitations by email to participate in voluntary surveys so that we can improve the earnify™ Program, our offers, and customer communications.
Other Lawful Purposes
We will also analyze and use your data (on an anonymized, aggregate level, which does not identify any specific information) to carry out research into how customers are interacting with our brands and the loyalty Program so that we can improve our products, services, customer communications, to increase the effectiveness of our advertising or marketing campaigns for new customers or to increase engagement with existing customers, and for any other lawful purposes.
We may disclose the categories of personal information described above as follows:
a. Within Our Corporate Organization
earnify™ is a part of the broader bp corporate organization that has many legal entities, business processes, management structures, and technical systems. bp may disclose your personal information within our organization, including to our affiliates and subsidiaries, to provide you with the Services and take actions based on your requests and provide you with complementary offers from bp, Amoco, ampm, and participating Travel Centers of America and Thorntons locations. In some instances, this disclosure may be considered a sale or sharing of your personal data. See Section 5 – Sales and Targeted Advertising for more information.
b. Service Providers
We may disclose your personal information to service providers and contractors (e.g. professional services organizations, such as auditors and law firms, data analytics providers, internet service providers, and operating systems and platforms) acting on our behalf to help us operate our Services and for marketing purposes.
c. Marketing and Advertising Partners
We may disclose your personal information to other entities that offer affiliated services, such as bp branded credit cards or other redemption offers that enable you to redeem the benefit of the Services. We also may disclose personal information to third-party advertising, social media, and analytics services for targeted advertising purposes, and to advertising services, brands, and other marketing, loyalty, rewards, and promotions partners to provide you with customized and complementary offers based on your purchase history. See Section 5 – Sales and Targeted Advertising for more information.
d. To Maintain Legal and Regulatory Compliance
We have the right to disclose your personal information as required by law, or when we believe that disclosure is necessary to protect our rights and/or comply with judicial proceedings, court orders, request from a regulator, or any other legal process served on bp. If there is a takeover, sale, or purchase of our business, we may disclose your personal information to the new (or prospective) owner of the business.
As described in section 2, we may share your personal information by allowing third-party advertising, social media, and analytics services to collect personal information via technologies on our Services for targeted advertising purposes. We also may share personal information we collect with certain advertising services, brands, and other marketing partners to provide you with more customized and complementary offers based on your purchase history. The personal information shared with these third parties may include name and contact information, commercial information (such as your purchase history), device data, and interests and preferences. These kinds of sharing may be considered a “sale” or processing of personal information for targeted advertising under applicable law. We do not sell or share your precise geolocation data.
Depending on where you reside, you may have the right to opt out of the sale or sharing of your personal information or processing of your personal information for targeted advertising. To opt out of such sales or sharing of your personal information, please contact us at consumerprivacy@bp.com or by phone at 1-800-333-3991, or click on our “Do Not Sell or Share My Personal Information” link. Please see Section 6 – Your Privacy Rights and Section 13(g) – California Consumer Privacy Rights below.
Depending on where you reside, you may have the right to (1) request access to, (2) the correction of, (3) deletion of your personal information; and (4) opt-out of the processing of your personal information for purposes of targeted advertising, or the sale of your personal information. In addition, you may have the right to obtain your personal information in a portable and, to the extent technically feasible, readily usable format.
To exercise these rights or to appeal any decision we make with respect to any requests you have submitted, please contact us by phone at 1-800-333-3991 or by email at consumerprivacy@bp.com. Depending on your location, if we deny your appeal, you may submit a complaint to the appropriate regulatory authority for your state. To submit a request as an authorized agent on behalf of a consumer, please e-mail consumerprivacy@bp.com with the subject line “Authorized Agent Request” with evidence showing that the consumer provided signed permission for the agent to act on their behalf along with proof of the agent’s identity.
To help protect your privacy and maintain security, we will take steps to verify your identity before granting you access to your personal information or complying with your deletion or correction request. If you have an online account with us, we may verify your identity by requiring you to sign into your account. If you do not have an online account with us and you request access to, correction of, or deletion of your personal information, we may require you to authenticate your email address on record with us or to provide information about your transactions or prior interactions with us.
We take precautions to help protect data and information under our control from misuse, loss, or alteration.
Please recognize that protecting your personal information is also your responsibility. We ask you to be responsible for safeguarding your password, secret questions and answers, and other authentication information you use to access our Services.
Since bp operates globally, bp may require your personal information to be transferred to other countries where we deem it necessary to provide the Services.
We will retain your personal information only for as long as necessary to fulfill the purposes for which it was collected as noted in sections 3 and 13(b), or any other notice provided at the time of collection, considering applicable statutes of limitation and records retention requirements under applicable law. We may retain some of your personal information for a longer period as far as it may be necessary to defend or prosecute any legal claim(s).
We retain the information you provide when you register, together with information we collect about you and your use of the Program, for the duration of your membership in the Program. If you request account deletion, we will delete, aggregate, or deidentify your associated account data so that it no longer identifies you.
Our App may contain links that take you to third-party sites or apps. This Privacy Statement does not apply to those third-party sites or apps. We recommend that you read the privacy statements of any other sites that you visit or apps that you download and use as we cannot accept responsibility for the privacy practices of these sites or apps which may be different to ours.
Our Services are not directed to, and we do not knowingly collect personal information from children under the age of 18. If you are under 18, please do not fill out our forms or send personal information about yourself to us. If we become aware that a child under 18 has provided us with personal information, we will take steps to delete such information from our files.
We are committed to ensuring that your personal information is kept accurate and up to date. However, it is up to you to update it with any changes. You can update your contact details and other data via your account settings in the earnify™ App.
Last Updated: October 8, 2026
This section applies only to California residents and does not apply to personal information collected about personnel, job applicants, or business partners. This section uses certain terms that have the meanings given to them in the California Consumer Privacy Act of 2018 (as amended by the California Privacy Rights Act of 2020) and its implementing regulations (collectively, the “CCPA”). For more information about the personal information we collect and how we collect it, please refer to sections 1 and 3 above.
a. Personal Information Categories We Collect.
We may collect (and may have collected during the 12-month period prior to the Last Updated date of this section 13) the following categories of personal information when you use our Services:
identifiers such as name, postal address, unique personal identifier, online identifier, email, account name, phone number, your device’s IP address, software, and identification numbers associated with your devices.
commercial information such as records of products or services purchased, obtained, or considered by you.
internet or other electronic information, such as information regarding your browsing history, search history, the webpage visited before you came to our App, communications and interactions through the App, your mobile carrier, date and time stamps associated with transactions, and system configuration information.
your geolocation, to the extent you have configured your device to permit us to collect and use of such information.
sensory information, such as audio recordings of your voice to the extent you call us, as permitted under applicable law.
inferences about your preferences, characteristics, behavior, and attitudes.
See section 1 – Personal Information We Collect for additional details about the personal information we collect.
b. Purposes for Processing Personal Information.
We may use (and may have used during the 12-month period prior to the Last Updated date of this section 13) your personal information for the purposes described in section 3 and for the following business purposes:
Performing services, maintaining, or servicing accounts, providing customer service, and verifying customer or membership information.
Providing advertising and marketing services.
Auditing that relates to counting ad impressions to unique visitors, verifying positioning and quality of ad impressions, and auditing compliance.
Short-term, transient use, such as non-personalized advertising shown as part of your current interaction with us.
Helping to address security and integrity of the Services.
Undertaking activities to verify or maintain the quality or safety of the Services and to improve, upgrade, or enhance them.
Debugging to identify and repair errors.
Undertaking internal research for technological development and demonstration.
See section 3 – How We Use Your Personal Information for additional details about how we use personal information.
c. Retention of Personal Information.
We will retain your personal information in accordance with section 9 above as long as necessary to fulfil the purposes for which it was collected as noted in section 3 and section 13(b), or any other notice provided at the time of collection, considering applicable statutes of limitation and records retention requirements under applicable law. We may retain some of your personal information for a longer period as far as it may be necessary to defend or prosecute any legal claim(s).
See section 9 – Our Retention Periods for additional information.
d. Sources of Personal Information. As disclosed in Section 1 – Personal Information We Collect, we may obtain your personal information from the following sources:
Directly from you when you submit your information through the Services or communicate with us, such as when you register for the App, use our Services or interact with us, create an account with us, submit personal information to us, or communicate with us by email, phone, through social media channels, or via the earnify™ virtual assistant and chatbot.
Your devices, such as when you use our Services or through automated means from technologies as described in Section 2 – Tracking Technologies
Our affiliates and subsidiaries
Service providers, contractors, and other vendors who provide services on our behalf (e.g. professional services organizations, such as auditors and law firms, data analytics providers, internet service providers, operating systems and platforms)
Our marketing and advertising partners (e.g. Amazon)
Online advertising services
Social media platforms
Other personal information about you in ways that we describe at the time of collection.
e. Sale or Sharing of Personal Information.
As described in section 2, we may share your personal information by allowing third-party advertising, social media, and analytics services to collect personal information via technologies on our Services for targeted advertising purposes. We also may share personal information we collect with certain advertising services, brands and other marketing partners in order to provide you with more customized and complementary offers based on your purchase history. These kinds of sharing may be considered sales of personal information or sharing of personal information for cross-context behavioral advertising purposes under the CCPA.
We may share for cross-context behavioral advertising purposes or sell (and may have shared or sold during the 12-month period prior to the Last Updated date of this section 13), the following categories of personal information about you to the types of third parties noted above:
Identifiers
Commercial information
Internet or other electronic information
Inferences
To the extent we “sell” or “share” your personal information, you have the right to opt-out of this disclosure of your information, as detailed in section 13(h) below. We do not have actual knowledge that we sell or share the personal information of minors under 18 years of age.
See section 5 – Sales and Targeted Advertising for more information.
f. Disclosure of personal information.
We may have disclosed the following categories of personal information about you for a business purpose to the following categories of service providers, contractors, and third parties:
Categories of Personal Information | Categories of Service Providers, Contractors, and Third Parties |
Identifiers | • Our affiliates and subsidiaries |
Internet or Other Electronic Information | • Our affiliates and subsidiaries |
Geolocation Data | • Our affiliates and subsidiaries |
We disclose the categories of personal information above to the service providers, contractors, and third parties above for business purposes noted in sections 3 and 4.
g. California Consumer Privacy Rights.
You have certain choices regarding your personal information, as described below.
Access: You have the right to request, twice in a 12-month period, that we disclose to you the personal information we have collected, used, disclosed, and sold or shared about you.
Correction: You have the right to request that we correct the personal information we maintain about you if that information is inaccurate.
Deletion: You have the right to request that we delete certain personal information we have collected from you.
Opt-Out of Sale or Sharing: You have the right to opt-out of the sale of your personal information or the sharing of your personal information for cross-context behavioral advertising purposes. To opt out of such sales or sharing of your personal information, please contact us at consumerprivacy@bp.com
or by phone at 1-800-333-3991, or click on our “Do Not Sell or Share My Personal Information” link. We do not use or disclose sensitive personal information in a way that requires us to offer the right to limit use or disclosure of sensitive personal information.
Shine the Light Request: You also may have the right to request that we provide you with (a) a list of certain categories of personal information we have disclosed to third parties for their direct marketing purposes during the immediately preceding calendar year and (b) the identity of those third parties.
h. How to submit a request.
To submit an access, correction, or deletion request, or to opt out of the sale or sharing of your Personal Information, please contact us at consumerprivacy@bp.com or by phone at 1-800-333-3991. To opt out of the sale or sharing of your personal information, you may also click here. To submit a request as an authorized agent on behalf of a consumer, please e-mail consumerprivacy@bp.com with the subject line “Authorized Agent Request.” For more information on how you can opt out from website tracking using GPC signals, please refer to section 2 of this Privacy Statement. We do not respond to ‘do not track’ signals as there is not a commonly recognized way to do so in connection with the App.
To submit a Shine the Light request, please contact us at consumerprivacy@bp.com. In your request, please specify that you want a “California Privacy Rights Notice.
i. Verifying Requests.
To help protect your privacy and maintain security, we will take steps to verify your identity before granting you access to your personal information or complying with your deletion or correction request. If you have an online account with us, we may verify your identity by requiring you to sign into your account. If you do not have an online account with us and you request access to, correction of, or deletion of your personal information, we may require you to authenticate your email address on record with us or to provide information about your transactions or prior interactions with us.
j. Additional Information.
If you choose to exercise any of your rights under the CCPA, you have the right to not receive discriminatory treatment by us. To the extent permitted by applicable law, we may charge a reasonable fee to comply with your request.
k. Notice of Financial Incentive.
The earnify™ rewards Program offers members of the Program certain benefits in connection with their disclosure of personal information to bp. Subject to certain restrictions, the Program offers members a 5-cent discount per gallon on every fuel purchase at participating bp, Amoco, ampm, Thorntons, and Travel Centers of America locations. earnify™ members can now earn points for every dollar they spend on participating products, (which exclude tobacco, alcohol, air, lottery/gaming purchases, money orders, or any items sold by a third party) and are given redemption choices in both fuel (at participating bp, Amoco, ampm, and Thorntons fuel stations) and convenience store savings (at participating bp, Amoco, ampm, and Thorntons locations) starting at just 200 points. Members may also receive credit card offers from bp’s co-branded credit card partner, 21+ product retailers (e.g. tobacco or alcoholic products), grocery rewards, and other partner offers. Occasionally, earnify™ members receive additional savings, discounts, exclusive pricing, and promotional offers provided as part of the Program. In addition, we may send members marketing and promotional communications by email, phone, or through our App. For more information on the terms of the Program, please see the earnify™ Terms and Conditions, available here.
To participate in the Program, we require your mobile phone number to register. When you register through the App, you also may provide your first and last name, email address, and a credit card number, debit card number, or other financial information. We may also collect the categories of personal information mentioned in Sections 1 and 13(a) above in connection with your participation in the Services. In addition to the collection of this personal information, we may also sell some of the personal information we collect from you to certain advertising services, brands and other marketing partners in order to provide more customized and complementary offers to you based on your purchase history. The collection and sale of personal information is necessary for us to offer members of the Program certain benefits in connection with their disclosure of personal information to bp.
During registration, you must first consent to the Terms and Conditions and create an account on the App. You may withdraw from the Program at any time by accessing the deletion option in the App. If you request deletion of your personal information, we will not be able to offer you such benefits, because the savings, discounts, exclusive pricing, and promotional offers for members offered in connection with the Program, are reasonably related to our good faith estimate of the value provided to bp by your personal information.
Please review the “Disclosure of Personal Information” section above to learn more about the categories of personal information collected through the Program that will be sold or processed for targeted advertising and the categories of third parties that will receive your personal information.
The Program offers certain financial incentives (including additional savings, discounts, exclusive pricing, and promotional offers) in exchange for the collection, retention, and the potential sale and sharing of the personal information we require for your participation in the Program. The savings, discounts, exclusive pricing, and promotional offers for members offered in connection with the Program are reasonably related to our good faith estimate of the value provided to bp by your personal information. We estimate that the value to bp of the personal information you provided to facilitate participation in the Program is reasonably related to the financial incentives along with the average revenue generated from the sale of such personal information less the expenses related to offering these financial incentives.
If you have questions relating to the handling of your personal information, you can contact us by email at consumerprivacy@bp.com or by phone at 1-800-333-3991.