The world is looking for us to continue providing energy to fuel economic growth and improve lives – but in new ways, with fewer emissions.
At BP, we call this the dual challenge.
Under the theme of ‘possibilities everywhere’, the following adverts show our commitment to delivering the energy the world needs, while advancing a low carbon future.
Our experience tells us that a race to renewables will not be enough. To deliver lower emissions, the world must make all forms of energy cleaner and better.
No company can do this alone, but we have the global scale, know-how and relationships to play a leading role. We will bring people together, form new partnerships and make investments across a wide variety of lower carbon businesses.
And, this is just the beginning. These adverts highlight some, but not all, of BP’s actions on low carbon. We’ll bring news of more possibilities over time.
At BP, we see possibilities everywhere to help the world keep advancing.
Life never stands still. To help keep us advancing, we want heat at a push of a button, light at the flick of a switch and mobility at the turn of a key. But, we also want – and need – that energy to be kinder to the environment. At BP, we’re working to make our energy cleaner and better.
The mobility revolution is accelerating fast. But, whether you’re thinking about going electric or planning to stick with a conventional engine a while longer, BP is advancing the options that keep you moving in a way that’s cleaner and better.
At BP, we don’t like to see good ideas go to waste. That’s why we’re backing Californian company Fulcrum BioEnergy. They’ve got a rubbish plan, and it’s brilliant: turning everyday household waste into energy. With our help, their idea is about to take off.
Wind turbines are flying high. With sleeker blades and improved technology, our wind farms are producing megawatts at a more competitive cost than ever before. But, how do you keep the lights on when the wind stops blowing? At BP, we see a possibility: we see cleaner-burning natural gas. It’s a perfect back-up to renewables to help the world keep advancing.
We’re predicting a bright future for solar. At BP, we see possibilities in this fast-growing energy source, from solar farms that float on water to beer brewed using energy captured from the sun. And, whatever the weather, our cleaner-burning natural gas is there when the sun doesn’t shine.
At every turn, we’re improving how we deliver heat, light and mobility. These further examples illustrate how we’re doing more than just producing energy. We’re advancing it.