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  4. B2B Marketing Execution Manager

B2B Marketing Execution Manager

B2B Marketing Execution Manager

  • Location United Kingdom - South East - London
  • Travel required Yes - up to 10%
  • Job category Marketing Group
  • Relocation available No
  • Job type Professionals
  • Job code 135615BR
  • Experience level Intermediate
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Job summary

A commercial customer focused role with a deep understanding of the external customer and the mobility business, this role will define and implement the marketing strategy for the UK bp pulse B2B business on a 2-year horizon and ensure in year delivery of the plans. As a member of the local bp pulse B2B operations team this role is key to ensure the customer remains at the heart of everything we do whilst also ensuring P&L delivery.

This role sets the annual marketing agenda and manages the prioritisation of UK bp pulse B2B marketing activities that underpin the key health and performance metrics for the UK bp pulse B2B business.

This role is tasked with developing and executing customer plans to target B2B EV customers, to build awareness of bp pulse and attract and retain customers focussing on B2B offers and services in close collaboration with the local teams.

In collaboration with the bp pulse and Mobility & Convenience European marketing teams, this role will develop and foster a positive and integrated culture within and across the markets to create a positive, collaborative, and agile way of working.

What the role does!

Brand & Communications

  • Define B2B customer and marketing strategy for bp pulse in UK
  • Develop and execute the B2B EV 24-month customer plan and integrate to existing Mobility & Convenience Europe communications plan and activities where relevant to provide a seamless and simple message to customers
  • Monitor external trends and best practices in support of refining internal strategy development
  • Work with product development, operations and digital solution teams for seamless execution of strategy
  • Direct interface with the Mobility & Convenience Europe and Global marketing brand & communications teams for planning purposes
  • Develop the annual budget plan and resource priorities for customer and marketing needs
Customer Management
  • Put the customer first by understanding their user experiences and own the consumer metrics
  • Identify and propose incremental offers to enhance customer acquisition and retention, while driving for incremental margins
  • Work with the internal Global marketing team to implement brand visual standards, and administer the consistent usage (act as the brand custodian)
Marketing execution
  • Lead and execute the in-market B2B EV offer and activities (media plans and promotional activities) with a strong focus on acquisition and lead generation campaigns
  • Own the customer plan reporting and metrics for allocated campaigns and marketing activities
  • Direct interface with the operations and project implementation teams to drive the execution of the marketing support activities
  • Localisation and transcreation of any global brand assets across all communications channels (retail sites, digital...)
  • Own and manage bp pulse digital assets (websites, digital touchpoints)
  • Manage budgets for allocated campaigns, including invoice and payment process
What we need from you!

We are looking for someone with a degree level qualification with a broad understanding of digital marketing, consumer plans and communications activation. The successful applicant must have demonstrated experience in launching products, managing brands, and driving personalised marketing programs. A proven understanding of digital environments is crucial.

To be successful in the role you will need strong project management, communication and influencing skills; be a self-starter with drive and motivation. We are looking for a strong strategic and analytical thinker with strong business acumen and financial understanding. The successful applicant will have a strong optimisation mindset and a proven ability to multitask.

What can we offer you to electrify your career with us?​

At bp pulse, we are expanding our global business with the dynamism and buzz of a new start up. With benefits such as an open and inclusive culture, a great work-life balance, tremendous learning, and development opportunities to enable you to craft your own career path, life and health insurance, medical care package and many others. In this role you will feel empowered, capable, energised, and able to act as decision makers. ​

Basically, bp pulse is a fun place to work! ​​

Diversity sits at the heart of our company and as an equal opportunity employer, we stay true to our mission by ensuring that our place can be anyone's place. We do not discriminate based on race, religion, colour, national origin, gender and gender identity, sexual orientation, neuro diversity, age, marital status, veteran status, or disability status.​

​bp pulse operates a 60% office, 40% home flexible working policy i.e., we rock a hybrid model and offer the best of both worlds!​

Find your electric future with bp pulse.

#bppulse

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