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Branded Workshop & Program Manager

Branded Workshop & Program Manager

  • Location India - Andhra Pradesh - Hyderabad
  • Travel required Yes - up to 25%
  • Job category Sales Group
  • Relocation available Yes - Domestic (In country) only
  • Job type Professionals
  • Job code 141183BR
  • Experience level Intermediate
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Job summary

About Castrol India Limited

Castrol is a leading lubricant brand globally and is part of the bp Group, one of the largest energy companies in the world. In India, Castrol is a publicly listed company and operates in the Automotive, Industrial and Marine lubricant sectors. With strong brands, continuous innovation, enduring stakeholder relationships and highly energized employees, we have maintained our market leadership position in India for more than 100 years. Our manufacturing and distribution network in India includes three blending plants and 330 distributors who reach consumers and customers through 100,000+ retail outlets.

Success has no limits at Castrol and we offer our employees a fast paced learning environment and an opportunity to develop careers around functional specialization or on a general management track. Castrol India has consistently groomed top talent to take on leadership roles within the bp group, be it in India or globally.

We are currently looking for Branded Workshop & Program Manager based at Lucknow with details mentioned below:

In order to fulfill Castrol’s vision of pivoting into a Service & Maintenance brand, a network of premium car workshops is being set up under brand name Castrol Auto Service. The intent is to expand the network at rapid pace over next few years.
Branded Workshop & Program Manager will play a critical role in the achievement of this goal. BW & Program Manager will be responsible for setting up network of CAS workshops in their territory through acquisitions and for managing and nurturing this channel to growth and deployment of the channel offer. Incumbent will also be responsible for timely and effective implementation of offer elements leading to superior customer experience.

Experience and Qualifications

  • Bachelor’s degree in Engineering / Technology (like Mechanical, Chemical etc.), with major of sales & marketing related is preferred and with 10+ years sales & marketing experience in B2B space.
  • Preference to experience and in-depth knowledge of car spare parts category across OEMs, OES and local players. Should understand and appreciate the role of spare parts in a multi brand workshop environment, challenges around the same for key stakeholders in the ecosystem – workshop owner, technicians, manufacturer, distributor and end customer (vehicle owner). Should possess a nuanced understanding of the spare parts category including leading brands, their strengths and USPs, critical/ must stock SKUs, typical procurement lead times, price spectrum etc. Should also understand how the category is being disrupted by modern, digitally enabled startups and advantages and challenges around the same.
  • Sound commercial knowledge on contracts and proven experience in long term contract negotiation and value creation
  • Excellent selling skills especially the value selling skills, fair knowledge on auto technology, automotive aftermarket - Proven ability in developing and strengthening relationships to drive business success.
  • Proven negotiation skills, influencing abilities and excellent communication capability.
  • Fluency in speaking, reading and writing local language. Proficiency in working level English. Fair knowledge in Finance, Supply Chain, marketing.
  • Maturity with significant business and social insight – understand the business context as well as the industry trend
  • Demonstrated track record of driving growth in a very competitive market environment.
  • Positive attitude, proactive approach, eager to learn and a belief in working and winning with teams.
  • Customer centric approach and ability to handle uncertainty and ambiguity
  • Willing to travel extensively

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