Customers & Products
Job Family Group:
As a key strategic pillar of bp growth, our mobility and convenience businesses are the shop window to our brand for consumers and businesses alike. We are a brand with heritage for consumers and as the world transitions to low carbon fuel we believe bp will continue to play a core role for consumers missions when they are on the go, be that for fuel, food and drinks for now, or food and drinks for later our business is changing and growing to future proof our brand.
The customer sits at the heart of our business’ transition and as the marketing leader within the country we need t individuals who can play a meaningful role in crafting our offer and bringing it to life for our customers both in and out of store.
Would you like to discover how our diverse, hardworking people are leading the way in making energy cleaner and better – and how you can play your part in our world-class team?
Join our team and advance your career as a
CRM Advisor Austria
Full-time or part-time (min. 30 hours/week)
Coordinates and executes Loyalty/CRM and contact plans, supports Loyalty Lead in annual CRM planning
Performs individual CRM campaigns planning and execution for all engagement platforms, functions, products and customer segments in line with the pre-defined CRM strategy and annual Loyalty/Marketing plan
Coordinates and participates in offer selection and targeting approach in alignment with Customer Analytics and Loyalty Lead
Provides inputs for campaigns and Loyalty activities business cases
Executes campaigns, drives innovative campaign ideas (test & learn activities) and coordinates the involved stakeholders
Briefs, coordinates and provides inputs for performance evaluation of the executed campaigns, CRM activities and customer base
Participates in insights and reporting delivery and coordinates its delivery from other teams or external partners and suppliers
Participates in CRM partners and suppliers management and coordinates delivery (e.g. creative agencies, PAYBACK, etc.)
Participates in initiatives and projects execution within the CRM and Loyalty expertise area
Participates in internal and external stakeholders engagement, communication and alignment including: local & global loyalty teams, marketing team, convenience, pricing, operations, OPEX, etc.
Provides daily/BAU/demand support to Loyalty & CRM team
What You will need to be successful:
Bachelor’s/Master’s degree or equivalent level qualification
3+ years in a marketing role
Demonstrated expertise in Loyalty and CRM programs.
Demonstrated expertise in Direct marketing / Segmentation and contact plan set up
Experience in executing marketing programs and campaigns
Ideally European experience in Retail environment
Excellent marketing experience at all levels inclusive cross country
Demonstrated financial delivery capabilities -> (calculation and evaluation of business cases; ROI calculations; post campaign analyses)
Demonstrated 3rd Party management, on-going relationship and performance management
English and German: verbal & writing skills
Deep understanding of M&C Europe markets
Demonstrated 3rd party relationship and performance management including the sourcing and identifying of both partner agencies and loyalty partners
Experience of working with strategic business partners which are present in our business across mobility and convenience
Generating and applying Customer and Consumer Insights
Experienced at Performance Monitoring and Expert at Loyalty Management.
Proven track record in defining Integrated Marketing/Loyalty Communications Plans
At bp, we provide the following environment & benefits to you:
A company culture where we respect our diverse and unified teams, where we are proud of our achievements and where fun and the attitude of giving back to our environment are highly valued
An attractive remuneration package including a bonus system and various social benefits including programs to improve work/life balance and wellbeing
The gross monthly salary according to the collective agreement is € 4200 - with willingness to overpay depending on qualifications and experience
Your modern workplace is located in the heart of Vienna and offers a panoramic view of one of the most beautiful metropolises in Europe
Free parking in the office garage
Agile and flexible working in a digitalized, team-oriented and international environment
Equity matching program
Learning and development opportunities
At bp, we support our people to learn and grow in a diverse and ambitious environment. We believe that our team is strengthened by diversity. We are committed to encouraging an inclusive environment in which everyone is respected and treated fairly. There are many aspects of our employees’ lives that are meaningful, so we offer benefits to enable your work to fit with your life.
Negligible travel should be expected with this role
This role is not eligible for relocation
This position is a hybrid of office/remote working
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, socioeconomic status, neurodiversity/neurocognitive functioning, veteran status or disability status. Individuals with disabilities may request a reasonable accommodation related to bp’s recruiting process (e.g., accessing the job application, completing required assessments, participating in telephone screenings or interviews, etc.). If you would like to request an accommodation related to the recruitment process, please contact us to request accommodations.
If you are selected for a position and depending upon your role, your employment may be contingent upon adherence to local policy. This may include pre-placement drug screening, medical review of physical fitness for the role, and background checks.