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Channel Marketing Manager - Japan

Channel Marketing Manager - Japan

  • Location Japan - Tokyo
  • Travel required No travel is expected with this role
  • Job category Marketing Group
  • Relocation available This role is not eligible for relocation
  • Job type Professionals
  • Job code RQ068881
  • Experience level Intermediate
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Job summary


Customers & Products

Job Family Group:

Marketing Group

Job Summary:

Grade H

Responsible for supporting products/offers for a specific market, including delivering new offers, and supporting implementation of major new offer development projects.

Job Description:

The Channel Marketing Manager will be responsible for owning the coordination and implementation of the Company's outbound marketing activities towards potential customers and channel partners. They will work closely and support Sales team in identifying new business opportunities as we as grow current business.

Purpose of role:

  • To develop strategies for both B2C, such as Workshops and OEM franchised workshops, channels based on the agreed country strategy, to help them to deliver targets and improve business returns.

  • To supervise progress and efficient ASP spending and adapt plans.

Key Accountabilities

  • Accountable for the delivery of Volume, Turnover, Gross Margin and Market Share targets in channels in the assigned country.

  • Chips in to the country strategy development to align with global strategies to meet volume, turnover and gross margin targets.

  • Develops Marketing strategy and plan in country across all brands to finalize activation plans, including promotions and programs.

  • Manage country channels performance and the yearly marketing spends (ASP).

  • Understand and embed within team to fulfil agreed specific Product Quality & Compliance accountabilities.

  • Work with agencies and country teams to develop/adapt global assets for country activation.

  • Participate in digital product management as assigned.

Experience & Expertise

  • Strong experience in Channel Marketing

  • Experience in B2B and B2C marketing activation

  • Experience in disciplined marketing campaign execution

  • Experience working with agencies across multiple channels and countries

  • Lubricants experience desirable but not essential

  • Strong interpersonal and communication skills (Native in Japanese with business English skill)

Travel Requirement

No travel is expected with this role

Relocation Assistance:

This role is not eligible for relocation

Remote Type:

This position is a hybrid of office/remote working


Customer Segmentation, Digital fluency, Digital innovation, Generating customer insights, Integrated Planning, Managing strategic partnerships, Offer and product knowledge, Offer Development, Partner relationship management, Performance and planning, Performance management, Product Ownership, Project Management, Sector, market, customer and competitor understanding, Stakeholder Engagement, Using market research effectively

Legal Disclaimer:

We are an equal opportunity employer and value diversity at our company.  We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, socioeconomic status, neurodiversity/neurocognitive functioning, veteran status or disability status. Individuals with disabilities may request a reasonable accommodation related to bp’s recruiting process (e.g., accessing the job application, completing required assessments, participating in telephone screenings or interviews, etc.).  If you would like to request an accommodation related to the recruitment process, please contact us to request accommodations.

If you are selected for a position and depending upon your role, your employment may be contingent upon adherence to local policy.  This may include pre-placement drug screening, medical review of physical fitness for the role, and background checks.

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