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Channel Marketing Manager, US

Channel Marketing Manager, US

  • Location United States of America - New Jersey - Wayne, US: Houston - Downtown, United States of America - Illinois - Chicago, US: Chicago, United States of America - Texas - Houston, US: Houston - Westlake Campus
  • Travel required Up to 25% travel should be expected with this role
  • Job category Marketing Group
  • Relocation available Relocation may be negotiable for this role
  • Job type Professionals
  • Job code RQ074801
  • Experience level Senior
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Job summary


Customers & Products

Job Family Group:

Marketing Group

Job Description:

    About the Role:

    The Channel Marketing Manager, US will develop, implement and supervise marketing programs and offers for all our workshop – we call them DIFM Channels - (Franchised Workshop dealers, Independent workshop dealers, Quick Lubes and DIY channels (Retailers and Auto Accounts)) in order to optimally market to our customers and to promote our products and services, crafting plans for growing market share.

    An ideal candidate is an outstanding team leader, is strategic and can implement plans, knows our market, customers and consumers well, and has experience driving growth!

    The role requires strong collaboration with Sales, Product and Brand Marketing and agency partner teams in the development and execution of National Promotions and Programs to drive sell-out and market share with a consistent customer and consumer experience across our channels.

    Key Responsibilities:

    • Leads the development of Customer Value Proposition, Offers and Programs to grow our share in the market.
    • Develops and manages annual activation calendar encompassing all activations, including promotional programs, education, engagement and events
    • Analyzes data to develop channel and market insights to guide program development
    • Partners with brand marketing teams to ensure alignment with strategic consumer, trade targets and KPIs for appropriate sub-channels ensuring full 360 degree execution of plans.
    • Coordinates with relevant resources to develop new insights and ensure alignment on program execution at customer level
    • Works with agencies to drive the timely and effective delivery and execution of programs
    • Leverages fact-based selling story structure to support field sales sell-in of programs to customers in local markets
    • Regularly reviews program performance and presents findings in order to influence future programming, development of brand plans, channel strategies and “below the line” marketing programs
    • Interacts with sales and conducts regular market visits to keep current on market trends, proactively making program recommendations to optimize opportunities and mitigate threats
    • Owns integration of Global initiatives into local programs and ensures markets use their support across channels, including e-commerce
    • Identifies logical extensions of national programs into scalable, customizable National and Regional Chain Account opportunities


    • Establishes measures and objectives to assess program efficiency including targeted KPIs and efficient execution metrics in field
    • Manages the agency budgets to ensure quality delivery of creative program details
    • Supervises the budget/s, including budget activation planning and proactively raising issues/concerns if forecasts are over / under budget.
    • Develops local market investment budget recommendations
    • Consistently tracks and reports on activities, in order to correlate to sales and supervise ROI
    • Ensures the regular publication of the following reports as required and supervise the information for any actions needed:
    • Partners with Marketing and Sales Team during strategy plan process to propose annual MKT Plan to support the aligned commercial plan.

    • Ensures the brand strategy and activation program plans are communicated effectively to the Sales and Distributor teams at key moments ie. Roadshows, local distributor meetings, product launches, training sessions,  etc.
    • Contributes to coordinated and collaborative communication process across Channel Marketing, Brand Marketing, Global Teams and Field Sales


    • ensure the quality development, planning and execution of bartender-focused event activities for marquee service industry members and brand-owned trade programs
    • Supervises brand strategy application to all trade events and account activations, including development of playbooks, guidelines and tools as appropriate for the field.
    • Work with Global  team to develop and deploy tools / programs for the different channels.
    • Ensures accurate outreach/ follow up is in place to continuously engage the trade with the brand.

    Role Requirements:

    • Bachelor's Degree in marketing business, sales management or related field (Masters preferred)
    • Minimum 10 years of experience of business and marketing experience
    • Proven experience managing and developing a team
    • Demonstrates a bias for action in all areas of work; shows serious dedication to accountability and ownership, and a strong work ethic
    • Strong communicator, both oral and written
    • Experience in Lubricant or Automotive Industry preferred but other industries will be considered IE: CPG.
    • Experience working with and influencing cross functional teams, preferably in large matrix organizations

    Considering Joining bp/Castrol?

    At bp, we support our people to learn and grow in a diverse and exciting environment. We believe that our team is strengthened by diversity. bp is committed to encouraging an inclusive environment in which everyone is respected and treated fairly. There are many aspects of our employees’ lives that are meaningful, so we offer benefits to enable your work to fit with your life. These benefits can include flexible working options, a generous paid parental leave policy, excellent retirement benefits, and more!

    How much do we pay (Base)? $170K- $200K) *Note that the pay range listed for this position is a genuinely expected and reasonable estimate of the range of possible base compensation at the time of posting.

    Travel Requirement

    Up to 25% travel should be expected with this role

    Relocation Assistance:

    Relocation may be negotiable for this role

    Remote Type:

    This position is a hybrid of office/remote working


    Advocacy, Brand Management, Business Acumen, Customer Segmentation, Generating customer insights, Listening, Offer and product knowledge, Offer Development, Sector, market, customer and competitor understanding, Translating strategy into plans

    Legal Disclaimer:

    We are an equal opportunity employer and value diversity at our company.  We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, socioeconomic status, neurodiversity/neurocognitive functioning, veteran status or disability status. Individuals with disabilities may request a reasonable accommodation related to bp’s recruiting process (e.g., accessing the job application, completing required assessments, participating in telephone screenings or interviews, etc.).  If you would like to request an accommodation related to the recruitment process, please contact us to request accommodations.

    If you are selected for a position and depending upon your role, your employment may be contingent upon adherence to local policy.  This may include pre-placement drug screening, medical review of physical fitness for the role, and background checks.

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