Grade H Responsible for supporting products/offers for a specific market, including delivering new offers, and supporting implementation of major new offer development projects.
Entity:Customers & Products
Job Family Group:
About Castrol India
Castrol India, a key player in the global lubricant industry, operates under the bp Group, a major global energy company. Publicly listed in India, Castrol excels in automotive, industrial, and marine lubricants, with a century of market leadership. Our robust presence includes three blending plants, 330 distributors, and 100,000+ retail outlets.
We foster limitless success, offering employees a dynamic learning environment and opportunities. Here, you can develop your expertise or pursue a general management track. Be part of our legacy of cultivating top talent for leadership roles with the bp group, both in India and worldwide. We are currently looking for Channel Marketing Specialist (Independent aftermarket workshops - Cars) in Mumbai. More details below:
Visit www.castrol.co.in for more.
Cars lubricants is a critical area of growth for the organization. With evolving market structure, winning in independent aftermarket cars workshop channel becomes imperative to our success.
The purpose of the role is to establish a differentiated channel offer for Castrol in the independent workshop space, maximising knowledge about customers, competitors, and trends in the lubricants market as well as adjacent categories, to drive brand volume, gross margin and market share delivery in line with our ambition.
What will you deliver
Accountable for the delivery of volume, gross margin and market share targets for Independent Car workshop channel
Responsible for development of channel marketing plans in line with marketing strategy
Developing and implementing channel offers and promotions
Managing advocacy programs for the channel
Oversees regular reviews of effectiveness of programmes and directs changes to programmes to maximise efficiency and effectiveness.
Manage channels’ performance and the yearly marketing spends (ASP and CAPEX)
Will also be responsible for leading projects and new offer development for the channel linked to business priority and ensure effective and timely delivery of the same.
Education - University degree in Sales and Marketing and Experience – 10+ years of experience in Sales and Marketing.
Sales and channel management experience desirable
Experience of working with agencies
Experience of working in a matrix organization with complex customer interfaces
Lubricants experience desirable but not essential
Up to 25% travel should be expected with this role
This role is eligible for relocation within country
This position is not available for remote working
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, socioeconomic status, neurodiversity/neurocognitive functioning, veteran status or disability status. Individuals with disabilities may request a reasonable accommodation related to bp’s recruiting process (e.g., accessing the job application, completing required assessments, participating in telephone screenings or interviews, etc.). If you would like to request an accommodation related to the recruitment process, please contact us to request accommodations.
If you are selected for a position and depending upon your role, your employment may be contingent upon adherence to local policy. This may include pre-placement drug screening, medical review of physical fitness for the role, and background checks.