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Content Governance & Optimisation Manager

Content Governance & Optimisation Manager

  • Location United Kingdom - Flexible
  • Travel required Negotiable
  • Job category Marketing Group
  • Relocation available No
  • Job type Professionals
  • Job code 138474BR
  • Experience level Intermediate
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Job summary

The Content Governance & Optimisation Manager is responsible for ensuring that the bp Content stack is at the forefront of content capability, supporting the wider marketing strategy and KPIs. The role operates across multiple platforms, channels, and teams.

We are looking for someone can own and lead the Aprimo DAM and Workflow technology architecture at bp. You should also have both brand and marketing experience as you will be expected to identify and lead the running of test and learns opportunities across teams and markets, as well as support tactical optimisations when appropriate.

You must be comfortable with data, be a self-starter with a commercial attitude, who is comfortable with identifying and prioritising use cases for the wider marketing team and resolving how to fulfil them from a Content perspective.

About bp

It’s an exciting time to join bp! We are setting out a new approach that will see us transform from an international oil company producing resources – to an integrated energy company providing solutions to customers.

We are reimagining energy for people and our planet. Our ambition is to be a net zero company by 2050 or sooner. And to help the world get to net zero.

About the role

The Content Governance & Optimisation Manager is responsible for ensuring that the bp Content stack is at the forefront of content capability, supporting the wider marketing strategy and KPIs. The role operates across multiple platforms, channels, and teams.

We are looking for someone can own and lead the Aprimo DAM and Workflow technology architecture. You should have brand and marketing experience as you will be expected to identify and lead the running of test and learns opportunities across teams and markets, as well as support tactical optimisations when appropriate.

You must be comfortable with data, be a self-starter with a commercial attitude, who is comfortable with identifying and prioritising use cases for the wider marketing team and resolving how to fulfil them from a Content perspective.

This role is remote so we are flexible on your location.

What you’ll be doing:

The role encompasses three key team/areas and will oversee technology and capability across the full content lifecycle that will include:

Content Governance
  • Ownership of the Workflow technology architecture at bp in a product owner capacity
  • Establish standards and guidelines for Content platform usage for internal marketing stakeholders and external creative and content production agencies
  • Gather business requirements and prioritize features, understand user needs, gather, and define product requirements, features, and functionality.
  • Develop and iterate a roadmap for the Content architecture including the proactive selection and implementation of new technology incl. Plan & Spend etc. when applicable
  • Lead products through the product development life cycle using Agile Scrum methodology
  • Lead and maintain bp operating model and global processes i.e., vendor management including renewals and cross-charging market invoices
  • Takes ownership and accountability for the product from conception to execution to delivery and maintenance
  • Works with stakeholders to create, maintain and prioritize product and iteration backlogs for maximum efficiency
Content Taxonomy
  • Maintain and enhance global processes, standards, and taxonomy
  • Identify and support with taxonomy related challenges and align with bp content taxonomy
Content Optimisation
  • Enhance content capabilities with test & learns and tactical optimisations through identification, validation, and prioritisation of use cases
  • Identify needs for cross-market content and proactively drive content re-use
  • Content optimisation and continuous improvement based on consolidated behavioural insights
  • Content analytics, KPIs, value tracking and optimisation for efficiency and effectiveness

Your experience might include:
  • Ideally 6 years’ experience in marketing content including processes definition and designing and delivering Content solutions at scale
  • Working with owned and paid channels both in strategic discussions about the role of the channel as well as hands-on experience on how to optimize campaign results
  • Strong understanding of marketing content technology, including a combination of; DAM, Workflow, DCO and the broader marketing technology ecosystem
  • Strong analytical understanding and ability to describe and communicate the vision, expectations and preferences that end users has of the product, processes or roles being developed
  • Demonstratable experience with running content personalisation tests and measuring success as well as identifying day to day tactical optimisations and improvements
  • Experience working across multiple markets and steering marketing and digital media teams

Grade H is responsible for assisting in the implementation of marketing programmes for the business and, specifically, using sound marketing knowledge and experience to support the development of innovative products and brand offers, leveraging consumer and customer insights, supporting country plans and managing as per brand guidelines and policy.

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