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Customer Acquisition and Retention Manager

Customer Acquisition and Retention Manager

  • Location United Kingdom - South East - London
  • Travel required Yes - up to 10%
  • Job category Marketing Group
  • Relocation available No
  • Job type Professionals
  • Job code 136531BR
  • Experience level Intermediate
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Job summary

A commercial customer focused position with a deep understanding of the external customer and the mobility business, this role delivers all bp pulse direct marketing activities within the B2C and B2B retail channels in UK across all categories and will work in alignment with the Mobility & Convenience marketing counterparts to ensure the development and implementation of one joint contact plan.

The role holder is accountable for significant turnover driving programs, budget and performance management, reporting process and delivery of all EV customers centric initiatives. The role manages the relationship with key stakeholders in UK and coordinates fulfilment plans of activities through internal and external stakeholders.

As a customer centric player, the role holder must be fast paced, hand-on and able to identify opportunities to maximise customer interactions and value across multiple marketing channels, in the most relevant and most efficient way.

In collaboration with the bp pulse and Mobility & Convenience European marketing teams, this role will develop and foster a positive and integrated culture within and across the markets to create a positive, collaborative, and agile ways of working.

We’re gearing up for the future. At bp our goal for Customers & Products is to deliver the future of mobility, energy and services for our customers by innovating with new business models and service platforms.

bp pulse provides Electric Vehicle Charging equipment for use in Home, Workplace and Public environments. We own and operate the UK’s largest charging network and have over 50,000 home chargers installed in domestic properties.

bp pulse will play a critical role in supporting bp’s ambition to achieve “Net Zero by 2050”. We are seeking talented and enthusiastic engineers to make this happen.

What the role does!

  • Define direct marketing plans representing the view of the UK market and customer trends
  • Support development of activity pipeline from the defined marketing plans and manage the full delivery of decided campaigns
  • Accountable for on time delivery of the following activities related exclusively to CRM:
  • Internal engagement plans, aligning with Mobility & Convenience marketing counterparts
  • Performance measurement process
  • Management of allocated budgets associated with activity plan
  • Management of all information driving UK specific customer centric initiatives
  • Management at an operational level of relationships with potential partners to ensure proper implementation for both parties
  • Best practice research and implementation within area of expertise using all available tools and processes
  • Opportunities to support to drive value through cross country and regional activation programs
  • Provide technical advice and guidance within the overall agreed customer plan and determine solutions to ambiguous problems
  • Develop and maintain positive working relationships with the wider internal team and with external stakeholders

What we need from you!

We are looking for someone with a degree level qualification and demonstratable experience in CRM and direct marketing. The successful applicant must have broad marketing experience with evidence of managing budgets and projects. You will need to have experience managing 3rd parties and an ability to influence at all levels of the organisation, regionally and locally. Strong analytical skills and commercial acumen are vital.

To be successful in the role you will need strong project management, communication and influencing skills and to be a self-starter with drive and motivation. The ability to build and maintain strong relationships with key stakeholders both inside and outside the business is vital and so we are looking for a strong technical candidate who can also bring these softer skills. You will need to approach all tasks with an open, agile and positive mindset.

What can we offer you to electrify your career with us?​

At bp pulse, we are expanding our global business with the dynamism and buzz of a new start up. With benefits such as an open and inclusive culture, a great work-life balance, tremendous learning, and development opportunities to enable you to craft your own career path, life and health insurance, medical care package and many others. In this role you will feel empowered, capable, energised, and able to act as decision makers. ​

Basically, bp pulse is a fun place to work! ​​

Diversity sits at the heart of our company and as an equal opportunity employer, we stay true to our mission by ensuring that our place can be anyone's place. We do not discriminate based on race, religion, colour, national origin, gender and gender identity, sexual orientation, neuro diversity, age, marital status, veteran status, or disability status.​

​bp pulse operates a 60% office, 40% home flexible working policy i.e., we rock a hybrid model and offer the best of both worlds!​

Find your electric future with bp pulse.


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