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Digital Marketing Manager – ASPAC PU

Digital Marketing Manager – ASPAC PU

  • Location Malaysia - Central - Kuala Lumpur, Singapore - Flexible
  • Travel required Yes - up to 10%
  • Job category Marketing Group
  • Relocation available No
  • Job type Professionals
  • Job code 148193BR
  • Experience level Senior
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Job summary

AsPac PU Digital Marketing Manager will provide leadership and support to Markets to define and execute with excellence Digital Marketing programs and solutions to engage consumers and customers, build resilient relationships with them, and leverage the strength of these relationships to improve consumer/customer loyalty, trade up and ultimately drive both revenue and profit growth.
Will work in close collaboration with Marketing, Sales and Digital & Data teams.

Key Accountabilities:
  • The PU Digital Marketing Manager will identify and prioritise capability required to digitally enable delivery of Consumer and Customer acquisition, engagement and loyalty plans for the AsPac PU in support of the defined business strategy and Marketing Plans for markets.
  • Will lead the development of frameworks and KPIs for Digital Marketing and support markets to embed these.
  • Work together with Digital and Data team to build capability and processes in markets to implement data strategy.
  • A key component of this position involves working with a cross-functional team and key agency partners to develop and lead the consumer relationship marketing strategy, from ideation through implementation and analysis.
  • Starting with consumer insights and marketing objectives, partner with the Market teams to map out consumer digital journeys and develop our engagement plan.
  • Nurture collaborative relationships with the marketing teams of each market to ensure delivery of agreed Digital Marketing program through effective planning and organizing of the workstreams and processes.
  • Drive the E commerce strategy and execution in AsPac.
  • Planning of the team resource and deployment of the approved resource.
  • Setting team targets within bp guideline.

  • Digital Marketing experience
  • Experience in multiple markets
  • Experience in E Commerce channels; D2C desirable

Skills & Competencies:
  • Strong analytical marketing orientation. Understanding of financial assessment & ROI analysis.
  • Able to manage multiple priorities and adjust priorities to accelerate results with a strong sense of urgency and follow through.
  • Experience directing outside agencies and facilitating seamless interaction between agencies.
  • Track record of effective leadership – of teams and / or networks - with necessary credibility to influence the sales, marketing, operations, supply chain and other stakeholders.
  • Be a thought leader and champion of digital innovation within the business; staying abreast of industry developments and identifying relevant future technology and application opportunities to transform BP’s participation in the digital space.
  • Digital Marketing experience.
  • Experience in multiple markets.
  • Experience in E Commerce channels; D2C desirable.

  • Marketing / Business degree or equivalent.

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