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Digital & Trade Marketing Manager - B2B

Digital & Trade Marketing Manager - B2B

  • Location United States - New Jersey - Parsippany, United States - New Jersey - Paulsboro, United States - New Jersey - Piscataway, United States - New Jersey - Wayne, United States - New York - New York City
  • Travel required Yes - up to 25%
  • Job category Marketing Group
  • Relocation available No
  • Job type Professionals
  • Job code 130812BR
  • Experience level Intermediate
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Job summary

Responsible for supporting products/offers for a specific market, including delivering new offers, and supporting implementation of major new offer development projects.

About the Role:

This new position supports the Passenger Car Independent Workshop Group (B2B) through the development, implementation, monitoring, and assessment of all Independent Workshop channel programs & services to effectively market to our consumers through our installer customers. These strategies & tactics are supported by marketing spend, brand/sales strategies, specific channel segment focus and new business opportunities.
This position must have a high level digital marketing skills including website development understanding, email campaigns, social media, online advertising, webinars, and lead generation.


This position will advise the efforts of Independent Workshops and identify tactics to accelerate growth, make an impact in this space and grow exponentially.
The individual will demonstrate leadership around specific initiatives and functions, including interaction with cross-functional groups (e.g., sales, customer mgmt., marketing, market knowledge, supply chain, performance management, etc.).

Key Responsibilities:

  • Co-leads the on-going direction, development, refinement and day to day operation of the "Do it for me" (DIFM) segment.
  • Support the build of an end to end Digital experience for Castrol customers.
  • Develops, implements and communicates trade programs & services to Field Sales Force & customers.
  • Partners with Field Sales Team to implement programs and initiatives.
  • Visits customers to ensure relationship building, feedback on offers, accurate communication and key learning’s are improved.
Role Requirements:
  • University degree in Marketing or related discipline
  • MBA or equivalent post graduate degree desirable
  • Minimum 4 years of experience of relevant marketing experience required with a strong track record of business results and organizational leadership. Experience in the do it for me auto space preferred.
  • Experience leveraging digital to connect with customers, required.

Considering Joining bp/Castrol?
At bp, we support our people to learn and grow in a diverse and exciting environment. We believe that our team is strengthened by diversity. bp is committed to encouraging an inclusive environment in which everyone is respected and treated fairly. There are many aspects of our employees’ lives that are meaningful, so we offer benefits to enable your work to fit with your life. These benefits can include flexible working options, a generous paid parental leave policy, excellent retirement benefits, and more!

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