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Direct Marketing Specialist ANZ

Direct Marketing Specialist ANZ

  • Location Australia - Victoria - Melbourne
  • Travel required No
  • Job category Marketing Group
  • Relocation available No
  • Job type Professionals
  • Job code 133274BR
  • Experience level Executive
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Job summary

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The Role
It is an exciting time to join bp as we reinvent the way we work and grow our team. We’re looking for a Direct Marketing & CRM Specialist to join us on this journey for a fixed term of 12 months! You’ll be responsible for the development and delivery of email campaigns and promotional offers for the BP Rewards loyalty program and supports strategic ongoing contact planning for the BP Rewards program.

What you can expect in this role:

  • Work closely with CRM agency & data analysts to evaluate and improve on the effectiveness of member engagement campaigns through the application of data driven and KPI focused analysis.
  • Lead the execution of marketing campaigns via Adobe Campaign, ensuring best practices are in place for campaign design, offer setup, test, execution, measurement, and platform performance.
  • Engage with a wide cross section of stakeholders to proactively develop new customer contact strategies.
  • Work collaboratively with Loyalty, Digital, Brand and category management teams to deliver campaigns maximizing customer experience whilst delivering business objectives.

What we would like to see you bring to the team:
  • Proven track record in delivering engaging and effective email campaigns and customer journeys
  • Experience with Adobe Campaign or similar platform
  • Hands-on experience and confidence working with marketing technology platforms
  • Proven track record with CRM agencies or third-party marketing suppliers
  • Demonstrated ability to manage a range of internal and external stakeholders
  • Confidence and proven track record with working with IT teams
  • Desired: Loyalty program and/or retail experience

The benefits of joining our team:
  • Competitive salary and incentives (above legal minimum Superannuation/Kiwi Saver + bonus + discount on fuel + more!)
  • Discount on fuel for you and a family member
  • Ongoing career development opportunities
  • Flexible working arrangements


BP is an equal opportunity employer supporting diversity in our workforce. BP Australia & New Zealand encourages women, people of Aboriginal, Torres Strait Islander, Māori and Pacific Islander heritage and people of culturally diverse backgrounds to apply. If this opportunity sounds like you, then we would love to hear from you. To apply, please click on the 'Apply' button below and follow the prompts.

Please be aware that all bp ANZ employees must be Permanent Residents or Citizens of Australia or New Zealand.


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