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Fleet Marketing and New offer lead

Fleet Marketing and New offer lead

  • Location Poland - Flexible, Spain - Flexible
  • Travel required Yes - up to 25%
  • Job category Marketing Group
  • Relocation available No
  • Job type Professionals
  • Job code 133353BR
  • Experience level Intermediate
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Job summary

This is a location independent position. It can be filled in: Poland, Spain, Netherlands, Austria, Portugal, Germany, France, Belgium.
The new colleague will be responsible for managing a team accountable and leading the marketing organization at an assigned region, using sounds technical knowledge to ensure consistent, successful and rigorous implementation of local and global marketing strategies, ensuring marketing execution alignment, expert resourcing, coaching and sharing of best practice.

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Fleet Marketing & New Offer Lead

The new colleague will be responsible for managing a team accountable and leading the marketing organization at an assigned region, using sounds technical knowledge to ensure consistent, successful and rigorous implementation of local and global marketing strategies, ensuring marketing execution alignment, expert resourcing, coaching and sharing of best practice.

If you join our team, you may have the following responsibilities:
  • Lead fleet marketing advisors to facilitate the execution of the in-year marketing plan prioritising activity to deliver the most impact for the end customer.
  • Own the marketing agenda from planning to execution for Fleet IKAM business
  • Represent fleet marketing in new fleet initiatives related projects (i.e Super fleet, F&C, payment tools etc) and secure flawless offer activation in markets.
  • Collaborate with other marketing functions to execute activity on the customer marketing plan and when required operating within an agile flow to work process to own the execution of elements of the plan
  • Support the Marketing operations manager & senior fleet marketing manager in key business performance management engagements including gathering and curating relevant information, tracking performance, preparing business updates, CBM decks etc; as well as managing the feedback loop i.e. distributing and monitoring the allocations or delivery of relevant actions.
  • Drive standardisation, enables simplification and supports the prioritization of activities and enable seamless ways of working.
  • Own delivery of marketing reporting across all metrics for key business meetings e.g. weekly/monthly performance meeting working closely with marketing analysts for inputs
  • Coordinate the market insights requirements and market key trend reporting into business and marketing teams.
  • Act as key marketing stakeholder in central fleet projects, representing marketing view in those and securing proper marketing activation planning as per requirements in line with new offer elements.
  • Planning, supervising implementation and escalating all the marketing activities that are necessary to deliver European and in-country marketing agenda.
In this role, we have the following requirements:
  • Relevant University degree or marketing qualification/s.
  • Min. 8-10 years of experience in delivery of marketing plans in a fast paced, international retail environment.
  • Min. 3 years of people management experience
  • Demonstrated PMO experience
  • Demonstrated financial delivery capabilities (Budget planning, RCOP, Performance management)
  • Demonstrated 3rd Party relationship and performance management
  • Fluency in English (verbal & writing)
  • Ability to influence across levels and functions
  • Proven track record of challenging the status quo to deliver value for customer
  • Deep understand of M&C Fleet business.
  • Expert at Development of Marketing Strategy & translating these into actionable roadmaps/marketing plans.
  • Experience at Performance Monitoring and implementing performance improvements.
  • Proven track record in developing and executing Integrated Marketing Plans
  • Find ways to make things happen creative, agile, opportunities not barriers
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