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Industrial Marketing Specialist - Japan

Industrial Marketing Specialist - Japan

  • Location Japan - Osaki
  • Travel required No
  • Job category Marketing Group
  • Relocation available No
  • Job type Professionals
  • Job code 131975BR
  • Experience level Senior
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Job summary

This is a key role taking Marketing and Industrial strategy into execution, supporting the Industrial business in country in volume, turnover & gross margin delivery and improvement in market share

Key Responsibilities:

  • Accountable for translating marketing strategy into local marketing plans.
  • Develop deep insight into local customer needs and competitor responses
  • Develop Brand plan across Industrial, adopting and adapting global brand strategies and programmes
  • Accountable for executing new offer projects, products & major strategic brand campaigns in market
  • Accountable for providing inputs into global brand teams for ODIMS, specially during early stages based on consumer insights generated from his/her markets
  • Ensures all key deliverables for stage gates are delivered in ODIMS for all global projects that are passed on to markets
  • Accountable for Price positioning in line with Global pricing strategy working closely with Pricing Team.
  • Manage the Product portfolio to deliver near and long term GM growth targets consistent with global space/brand strategies and market margin growth priorities
  • Contribute local knowledge and insight to global product category strategies for industrial.
  • Ensure business compliance of products & SKUs by managing the Streamline/Fusion systems
  • Act as single focal point for understanding the customer segments, buyer journeys and integrated customer experience and implementing globally aligned solutions to improve the CX
  • Manage and effectively deploy the country’s ASP allocation
  • 8 years of marketing experience – ideally B2B
  • Good knowledge of industrial business, brands, and operational environments
  • Good marketing and brand management skills
  • Good product management and project management skills
  • Strong networking skills – within & outside business
  • Strong communication and presentation skills
  • Personal values aligned with that of BP

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