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Industrial Offer Manager - Europe (Flexible Location)

Industrial Offer Manager - Europe (Flexible Location)

  • Location United Kingdom - South East - Pangbourne
  • Travel required Yes - up to 25%
  • Job category Marketing Group
  • Relocation available No
  • Job type Professionals
  • Job code 135513BR
  • Experience level Senior
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Job summary

Implement, project manage and support delivery of insight based , differentiated offers to drive Industrial business growth.

The role is accountable for developing strategy, creating Customer Value Proposition, developing communications plan & providing project leadership for major offer projects in Europe interfacing with Sales, GSC, Finance, external partners & other marketing functions to ensure successful delivery of project

Key Accountabilities:
  • Leading the deployment of Industrial offers to differentiate and win with customers
  • Propose and implement launch plans through direct and indirect channels for each offer
  • Work with insight and pricing functions to determine key inputs and create robust CVP
  • Activate the communications strategy framework and content for each offer including adapting and developing toolkits for opening conversation and generating leads with complex DMUs and the C-suite.
  • Develop creative and communications content for the offers, packaged and ready for market, to use across all media in Europe, in line with brand frameworks
  • Develop the business case for new offers and propose development at global level or undertake local development for meeting Europe business objectives
  • Executing offer development projects (which might include new business models, ventures, products and services) for industrial
  • Deploys offers on time, in budget and in full
  • Working with the PMO to oversee project coordination, tracking of project KPIs
  • Adhere to Castrol offer development processes e.g. CVP, OD&I and MTCW
  • Deliver the solution through close collaboration with, communications, product and brand teams, pricing, insights OEM, capabilities, and market resources,
  • Involve and update the wider stakeholder groups for each project including the PMR, Technology, Supply chain, Sales, Strategy, and Key Accounts team

Job Holder Requirements (Minimum education, experience & capabilities)

University degree is essential and business qualification is highly desirable

  • Strong marketing and proposition development experience
  • Deep Industrial sector experience
  • Strong project management skills
  • Ability to successfully build enduring and productive relationships with senior level leaders from a broad range of business disciplines
  • Strong communication and presentation skills
Skills & Competencies
  • Customer Value Proposition Development – Skilful
  • Developing and implementing creative and content – Mastery​
  • Generating and Applying Consumer and Customer Insights - Skilful
  • Market Understanding - Mastery
  • Excellence: Plan carefully, make well informed decisions and do the right thing
  • One Team: Support those I work with and help to build the effectiveness of my team to achieve the best results
  • Identifying & applying new opportunities in digital landscape – Expert

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