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Loyalty CRM Lead Poland

Loyalty CRM Lead Poland

  • Location Poland - South - Krakow
  • Travel required Yes - up to 10%
  • Job category Marketing Group
  • Relocation available No
  • Job type Professionals
  • Job code 140536BR
  • Experience level Intermediate
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Job summary

We are bp is reimagining energy for people and our planet. We provide heat, light and mobility to customers worldwide. We’re fundamentally transforming what we do so we can reach net zero by 2050 or sooner. We also have a strong mission to help the whole world reach net zero too – working across our industry to improve people’s lives.
It’s crucial to us that the differences we see in the world around us are reflected in our workplace. Who you are is what counts, not where you’re from or how you live your life. A culture that values everyone benefits all of us. That’s why, to help our people thrive, we nurture a truly diverse and inclusive environment.

Would you like to discover how our diverse, hardworking people are leading the way in making energy cleaner and better – and how you can play your part in our world-class team?

Join our Europe - MarketingTeam and advance your career as an
Loyalty CRM Lead - Poland

Loyalty CRM Lead is a customer-focused role with a deep understanding of consumer loyalty, personalised marketing, retail business and the external customer/consumer. This role is the owner of the CRM plans for Poland and works to deliver loyalty-related Direct Marketing activities within retail channel. The purpose of this role is to ensure that all CRM activities undertaken are consumer-centric and enables the delivery of key marketing and loyalty health and performance metrics.

In this role You will:
  • Analyse market trends, marketing performance including performance by loyalty segment and available analytics to ensure contact plan developed by CVP&E are fit for purpose
  • Input into contact plan development process and based on track record of contact plans and the CVP&E contact plan development process, input into definition of to be direct marketing plans representing the view of Poland markets and relevant customer trends. Activity should be underpinned by business case
  • Supports development of activity pipeline from the defined manages the full delivery of decided campaigns
  • Accountable for on time delivery of loyalty related CRM campaigns within the Poland market
  • Manages the delivery of agreed loyalty CRM campaign performance and managed allocated budgets associated with activity plan
  • Manages the Internal engagement plans with execution, third party and relevant partner teams. Manages at operational level relationships with potential partners (Cross Marketing Promotions/scheme partners) to ensure proper implementation for both parties
  • Actively seeks and applies best practices within area of expertise using all available tools and recommend improvements
  • Supports opportunities to drive value through cross-country / regional activation programs
  • For extended country accountabilities will manage delivery of in market CRM with support of marketing team
  • Coordinates fulfilment plans of activities through internal and external stakeholders / suppliers
  • Develops campaign PCA’s with relevant teams based on best practice frameworks.
  • Support the QPR and BPR process by providing input pertaining to performance of loyalty programs and customer segments
What You will need to be successful:
  • University degree or relevant marketing qualification/s
  • Proficiency in English and Polish (additional languages are an advantage)
  • Demonstrated expertise in Loyalty and CRM programs
  • Demonstrated expertise in Direct marketing / Segmentation and contact plan set-up, and in executing marketing programs and campaigns
  • Ideally European experience in Retail environment
  • Excellent marketing experience at all level inclusive cross country
  • Demonstrated financial delivery capabilities (Budget planning, RCOP, Performance management)
  • Demonstrated 3rd Party management, ongoing relationship and performance management
  • Deep understand of M&C ESA markets
  • Generating and Applying Customer and Consumer Insights
  • Experienced at Performance Monitoring and Expert at Loyalty Management
  • Proven track record in defining Integrated Marketing Communications Plans
At bp, we provide the following environment & benefits to you:
  • A company culture where we respect our diverse and unified teams, where we are proud of our achievements and where fun and the attitude of giving back to our environment are highly valued
  • Possibility to join our social communities
  • Learning opportunities and other development opportunities to craft your career path, including access to LinkedIn Learning, Coursera and GetAbstract
  • Life and health insurance, medical care package, Employee Assistance Program with psychological and legal support
  • Additional days off
  • Equity matching program and many other benefits

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