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Marketing Activations and Promotions Lead

Marketing Activations and Promotions Lead

  • Location Poland - Central - Warsaw, Poland - South - Krakow
  • Travel required Yes - up to 25%
  • Job category Marketing Group
  • Relocation available No
  • Job type Professionals
  • Job code 146421BR
  • Experience level Intermediate
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Job summary

bp is reimagining energy for people and our planet.
We provide heat, light and mobility to customers worldwide. We’re fundamentally transforming what we do so we can reach net zero by 2050 or sooner. We also have a strong mission to help the whole world reach net zero too – working across our industry to improve people’s lives.
It’s crucial to us that the differences we see in the world around us are reflected in our workplace. Who you are is what counts, not where you’re from or how you live your life. A culture that values everyone benefits all of us. That’s why, to help our people thrive, we nurture a truly diverse and inclusive environment.

Would you like to discover how our diverse, hardworking people are leading the way in making energy cleaner and better – and how you can play your part in our world-class team?

Join our Customers & Product Team and advance your career as a
Marketing Activations and Promotions Lead
(areas of responsibility: Poland, The Netherlands, Austria, Luxembourg)
This role is accountable for the physical delivery of the customer plan on forecourt/shop and delivering the best on site customer marketing experience. The job holder will influence the ideation, development and execution of footfall, basket driving promotions across the most relevant offers and services for the market, owning the activation and coordinating across all the marketing functions.
The successful candidate would also be required to identify new opportunities for bp to differentiate to win & retain high value customers, whilst also demonstrating a clear commercial skillset.

In this role you will:
  • Deliver the 24 months forecourt activation plan for allocated market/s, including headline promotions and POS execution to increase customer transactions
  • Create compelling and as much as possible standardized marketing materials across all customer touchpoints
  • Manage the allocated budget including all invoicing processes
  • Work within an agile flow-to-work Operations team, so although focused on a market/s can work across other markets where required
  • Be the subject matter expert for marketing operations work closely with convenience, operations and opex team to deliver impactful and efficient POS executions, fit for the relevant customer journey. Right first time without sacrificing quality
  • Manage agency relationship within activation plan
  • Support with the execution of physical pilots for future bp activity
  • Support marketing operations manager with new and existing to develop innovative promotional strategies that will drive long term loyalty and footfall
  • Own post project reviews of marketing and promotional activities for allocated campaigns and use this data and customer insight to develop future marketing calendars and events.

What You will need to be successful:
  • 7+ years experience in marketing operations delivery ideally in a retail environment with high volume of activity is a must
  • Proven track record in delivering marketing activation
  • At least 5 years of team management experience
  • Knowledge of agile working methods especially with flow to work teams
  • Strong project management skills of multiple activities at one time
  • Experience in working closely with agency partners- printers, fulfilment and installation specifically
  • Experience in both B2B and B2C areas
  • Experience in cross European roles
  • Strong influencing and team engagement skills
  • Good analytical skills
  • Proficiency in English is a must, Polish language knowledge is preferred

At bp, we provide the following environment and benefits to you:
  • A company culture where we respect our diverse and unified teams, where we are proud of our achievements and where fun and the attitude of giving back to our environment are highly valued
  • Possibility to join our social communities and networks
  • Learning opportunities and other development opportunities to craft your career path, including access to LinkedIn Learning, Coursera and GetAbstract
  • Life and health insurance, medical care package, Employee Assistance Program with psychological and legal support
  • Additional days off
  • Equity matching program
  • And many other benefits

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