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Regional Sales Manager, B2C South

Regional Sales Manager, B2C South

  • Location Malaysia - Flexible - Home Based (Malaysia)
  • Travel required Yes - up to 25%
  • Job category Sales Group
  • Relocation available No
  • Job type Professionals
  • Job code 137232BR
  • Experience level Intermediate
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Job summary

The role is accountable for developing and implementation of sales strategy in selected territory and deliver financial performance targets including Sales Volume, Gross Margin and Overdue. The role is also responsible of finding prospect partners, coaching distributors and monitoring their financial position to ensure long term., as well as leading in some cases a team of direct reports


  • Area of coverage includes Johor Bharu, Melaka.
  • Fair distribution of time across region. Minimum 70% of time to be spent in Johor and balance 30% in Melaka.
  • Develop and implement territory business plans according to PU business strategy.
  • Deliver financial performance targets for territory including Volume, GM and Overdue. This responsibility is NOT confined to the SELL IN volumes/gross margin but also be responsible for the SELL OUT volumes/values of the Distributors.
  • Responsible for implementing the channel sales strategy and enabling the effective implementation of the strategic marketing plan in the geography.
  • Continually identifies and applies the relevant trends in order to shape LBM sales forecasts. Provides improved forecasting effectiveness and accuracy through optimisation of the existing processes and tools.
  • Develop, agree (both internally and externally) and implement the annual business plan with the Distributor / Channel partner, providing permanent support in all areas of its contents, including
  • Sales performance including forecasting and reporting – with timely interventions
  • Sales capability (skills and knowledge)
  • Customer offer deployment, coverage and satisfaction
  • Financial Return on Investment and cash flow performance
  • Brand representation and compliance
  • HSSE and Ethical compliance
  • Input and influence people resources allocations of the distributors to ensure strategic priorities are fulfilled within the territory.
  • Ensure the sales tools and system is effectively implemented by distributors in the area.
  • Lead or act as the focal point for the assigned projects/ sales strategy in the territory
  • Improve and deliver customer experience in targeted sectors and customer groups. Seeking continuous improvement and efficiency in all operations making sure the voice of the customer is represented in every decision we make. Drive standardization of our sales offers in line with basic customer offer.
  • Ensure that all activities conducted through 3rd parties or intermediaries in country comply fully with our own Code of Conduct and local competition legalization. Ensure compliance with country regulations, BP Group, Segment and regional policies and standards

  • More than 5 years distributor management and experience of handling a large geography with a complex business environment is a must.
  • Should have a well-rounded business experience to be able to implement cross functional plans
  • Key Account Management and building relationships with large customers is essential
  • Experience of dealing with multiple important stakeholders both within and outside the organization is essential for success in this role
  • Proven track record of sustainable performer
  • Experience leading of sales team


Bachelor degree or above

  • Role model the BP Values and Behaviours
  • Ability to develop and implement strategic and tactical business plans.
  • Ability to be hands on and drive the business with direct responsibility
  • A strong organization and People orientation to be able to build strong, capable and sustainable organisations
  • Flexibility of thought and action to be able to respond to changing market environments and dynamic business
  • Ability to work across functions and gain support for the businesses

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