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Rural Marketing Specialist

Rural Marketing Specialist

  • Location India - Maharashtra - Mumbai
  • Travel required Negotiable
  • Job category Marketing Group
  • Relocation available Yes - Domestic (In country) only
  • Job type Professionals
  • Job code 140688BR
  • Experience level Intermediate
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Job summary

About Castrol India Limited

Castrol is a leading lubricant brand globally and is part of the bp Group, one of the largest energy companies in the world. In India, Castrol is a publicly listed company and operates in the Automotive, Industrial and Marine lubricant sectors. With strong brands, continuous innovation, enduring stakeholder relationships and highly energized employees, we have maintained our market leadership position in India for more than 100 years. Our manufacturing and distribution network in India includes three blending plants and 330 distributors who reach consumers and customers through 100,000+ retail outlets.

Success has no limits at Castrol and we offer our employees a fast paced learning environment and an opportunity to develop careers around functional specialization or on a general management track. Castrol India has consistently groomed top talent to take on leadership roles within the bp group, be it in India or globally.

We are currently looking for Rural Marketing Specialist based at Mumbai with details mentioned below:

Castrol is the market leader in Automotive Lubricants in India with iconic brands like Castrol Activ, Castrol MAGNATEC and Castrol CRB catering to different vehicle types. With strong campaigns, built on deep consumer insights which connect with consumers at a deeper level, the brand enjoys huge consumer equity across the segments.

Our portfolio across two wheelers and commercial vehicles- Trucks and tractors is poised for the next fillip of growth from down the pop-strata especially rural. . As our distribution footprint expands, we are looking to ensure that our consumer connect is direct and relevant to this new genre of consumers.This next generation of growth is from consumers that have differentiated needs and requirements and hence we are looking for a brand marketeer who is passionate about building a strong connect with consumers and customers, building strategic growth models and who loves to connect and work with various stakeholders to bring out, what we call as the Magic of Castrol!

Education and Qualification:

  • Looking for a Marketer who is passionate about connecting with consumers and customers and has a proven track record of creating business value through brand building.
  • Experience in scaling existing brands in new geographies, including Rural with new consumers will be considered and advantage

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