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Senior Brand & Communications Lead - Poland

Senior Brand & Communications Lead - Poland

  • Location Poland - Kraków
  • Travel required Negligible travel should be expected with this role
  • Job category Marketing Group
  • Relocation available This role is not eligible for relocation
  • Job type Professionals
  • Job code RQ073603
  • Experience level Intermediate
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Job summary


Customers & Products

Job Family Group:

Marketing Group

Job Description:

Would you like to discover how our diverse, hardworking people are leading the way in making energy cleaner and better – and how you can play your part in our world-class team?

Join our team and advance your career as a

Senior Brand and Communications Lead - Poland

A customer focused execution role with a strong understanding of the retail business and the external customer/consumer, this role requires an experienced brand and communications professional to own lead the brand and comms recommendations for Poland, working with the marketing manager to prioritise activities to support business objectives. This role will take activity from brief to execution of creative and media campaigns across all touchpoints and offers across the bp retail portfolio.  This is a fast-paced retail comms role, utilising paid for media to deliver business results, adjusting as the consumer and market changes throughout the year.

In this role You will:

  • Own the brand and communications plan in market with a team of 2
  • Build a brand and communications plan based on the market 24-month plan including the recommendation of budget and allocation of budget across channels and campaigns.
  • Brief and executepaid for and earned media plans across all channels.
  • Brief and implement creative development across the suite of bp retail offers (excludes bp pulse offer) from ATL campaigns, POS and CRM master artwork and any photography required across the business.
  • Plan and pitch for budgets to achieve business results.  Including invoice and payment process.
  • Act as the brand custodian in Poland to ensure all comms and campaigns are consistent and in line with brand standards.
  • Manage agency relationship in line with global agency process, as well as source and handle local agency relationships for digital, social and BTL.
  • Localisation of global and European brand guidelines across all COT and where required development of new campaign assets for lead markets across all comms channels.
  • Own campaign media measurement, reporting and metrics.
  • Be the 1st content lead. Own the implementation of social media strategy.  and the content plan for web including metric setting and reporting with associated improvement plans.
  • Act as market lead for digital assets management (DAM) tool maintenance, ensuring this toll is rigorously maintained and utilised.

What You will need to be successful:

  • 3+ years in a brand and comms role
  • Demonstrated expertise in the delivery of retail brand and comms plans.  
  • Experience operating in a matrix organization.
  • Experience in leading a small team.
  • Deep experience in ATL channel management across broadcast media to geographically targeted digital channels
  • Strong understanding of performance marketing to drive sales, ideally within a retail convenience market.
  • Experience in building successful working relationships with agency partners
  • Demonstrated financial delivery capabilities (Budget planning, RCOP, Performance management)
  • Proficient English (verbal & writing) and Polish

Desirable criteria:

  • Experience with food brand and ideally within QSR category
  • Experience of working with strategic business partners which are present in our business across mobility and convenience e.g., Auchan, Uber, Glovo,
  • Convenience or food retail (supermarket) experience desirable

At bp, we support our people to learn and grow in a diverse and ambitious environment. We believe that our team is strengthened by diversity. We are committed to encouraging an inclusive environment in which everyone is respected and treated fairly. There are many aspects of our employees’ lives that are meaningful, so we offer benefits to enable your work to fit with your life. These benefits can include flexible working options, excellent retirement benefits, among others!

Travel Requirement

Negligible travel should be expected with this role

Relocation Assistance:

This role is not eligible for relocation

Remote Type:

This position is a hybrid of office/remote working


Advocacy, Brand Management, Business Acumen, Customer Segmentation, Generating customer insights, Listening, Offer and product knowledge, Offer Development, Sector, market, customer and competitor understanding, Translating strategy into plans

Legal Disclaimer:

We are an equal opportunity employer and value diversity at our company.  We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, socioeconomic status, neurodiversity/neurocognitive functioning, veteran status or disability status. Individuals with disabilities may request a reasonable accommodation related to bp’s recruiting process (e.g., accessing the job application, completing required assessments, participating in telephone screenings or interviews, etc.).  If you would like to request an accommodation related to the recruitment process, please contact us to request accommodations.

If you are selected for a position and depending upon your role, your employment may be contingent upon adherence to local policy.  This may include pre-placement drug screening, medical review of physical fitness for the role, and background checks.

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