Grade HResponsible for supporting products/offers for a specific market, including delivering new offers, and supporting implementation of major new offer development projects.
Lead the development of SERVICE & MAINTENANCE/mechanics Offer development and implementation programs in seminar & digital activity & platform for market identification, critical metric setting.
Work closely with Auto & CVO SERVICE & MAINTENANCE activity manager to develop the detailed roll out plan with aligned the critical metrics
Supporting the establishment of online platform for the program
Deliver planned program's incl. channel offer, mechanics training and micro-marketing programs through consolidating inputs from brand team, and Sales network
Implement the online and offline program, coordinating with Digital Excellence team, Brand/Comms team and sales network to ensure its effectiveness and sustainability.
Work with agencies to develop and produce tools and contents for both SERVICE & MAINTENANCE Offer development and Micro-marketing with the support from global offer development team
Lead the SERVICE & MAINTENANCE communities both online and offline
Define critical metrics and tracking system, monitor progress of initiatives vs agreed critical metrics
Monitor implementation of marketing plan, offer delivery and deployment of Offer development and implementation program and Micro-marketing with sales network
Monitor the progress , and track the business ROI delivery and adapt the plan accordingly
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