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Service & Maintenance Offer Specialist

Service & Maintenance Offer Specialist

  • Location China - Central - Shanghai
  • Travel required Yes - up to 25%
  • Job category Marketing Group
  • Relocation available No
  • Job type Professionals
  • Job code 129627BR
  • Experience level Intermediate
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Job summary

Grade HResponsible for supporting products/offers for a specific market, including delivering new offers, and supporting implementation of major new offer development projects.

Key Accountabilities:

  • Plans

Lead the development of SERVICE & MAINTENANCE/mechanics Offer development and implementation programs in seminar & digital activity & platform for market identification, critical metric setting.

Work closely with Auto & CVO SERVICE & MAINTENANCE activity manager to develop the detailed roll out plan with aligned the critical metrics

Supporting the establishment of online platform for the program

  • Execute

Deliver planned program's incl. channel offer, mechanics training and micro-marketing programs through consolidating inputs from brand team, and Sales network

Implement the online and offline program, coordinating with Digital Excellence team, Brand/Comms team and sales network to ensure its effectiveness and sustainability.

Work with agencies to develop and produce tools and contents for both SERVICE & MAINTENANCE Offer development and Micro-marketing with the support from global offer development team

Lead the SERVICE & MAINTENANCE communities both online and offline

  • Monitor

Define critical metrics and tracking system, monitor progress of initiatives vs agreed critical metrics

Monitor implementation of marketing plan, offer delivery and deployment of Offer development and implementation program and Micro-marketing with sales network

Monitor the progress , and track the business ROI delivery and adapt the plan accordingly

Requirements:

  • University degree in Marketing or related subject area
  • At least 5 years of trade marketing/channel management experience with FMCG, or auto related industries
  • Experience with generating customers insights and working to translate them into offer and programs
  • Experience managing and developing channel offers and marketing programs
  • Experience leading trade and customers marketing campaigns
  • Experience with CRM or loyalty programs
  • Analytical and with aim to succeed
  • Team player & good communication skill

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

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