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Customer experience, innovation and digital transformation

We know our customer expectations are changing – they want personalized, rewarding and seamless experiences

As we will learn more about what our customers want, we will pivot to address their evolving needs by delivering best in class offers spanning convenience, fleet, loyalty, fuels and in time, electrification.

Digitization is not just an enabler, it’s an accelerator. It enables new ways for us to engage, create efficiencies and integrated offers and support new businesses. Across the globe, we plan to double capital investment in digital to around $1.5 billion per annum out to 2025.

bp’s unique smartphone payment app, BPme, was designed, developed and launched right here in ANZ. Our customers use BPme to access rewards, pre-order coffee and food and pay for fuel from their car using the BP Plus app. BPme also provides customers with an option to track their odometer, store electronic fuel receipts and locate nearby bp service stations.
Qantas loyalty
Our customer loyalty partnership with Qantas Frequent Flyer is the cornerstone of our BP Rewards program, which allows customers to earn Qantas Points on fuel and eligible in-store purchases at bp retail sites. There are almost 13 million Qantas Frequent Flyers. The BP Plus fuel card is also the exclusive fuel partner of Qantas Business Rewards, Australia’s largest business loyalty program which has 250,000 members.
BP Rewards Qantas Business Rewards
AA Smartfuel
AA Smartfuel is New Zealand’s top loyalty programme. In a recent survey, 1,000 New Zealand consumers were asked to name the loyalty programme ‘doing a very good job’. Nearly 30 per cent named AA Smartfuel, which took out top position. AA Smartfuel allows bp customers to save 6 cents per litre every time they swipe an AA Smartfuel or Membership card. Customers can also redeem AA Smartfuel discounts in-store and when shopping at participating retailers.