Castrol and Hyundai Motor in Mexico have launched the bp Target Neutral program that will neutralize carbon emissions generated by Hyundai vehicles, through the purchase of carbon credits.
Every Hyundai vehicle that is serviced by Hyundai at 10,000 kilometres, will have the oil changed with Castrol and its annual carbon footprint offset by bp Target Neutral.
Castrol and Hyundai Motor from Mexico will launch the BP Target Neutral program that will neutralize carbon emissions generated by Hyundai vehicles
A total of 8,442 Hyundai vehicles sold in the country will participate in the program to neutralize their carbon emissions. In the first six months of use, it is estimated that together these vehicles will drive 84 million kilometres, which is equivalent to 2,100 trips around the earth.
bp Target Neutral is offsetting the emissions through the purchase of carbon credits from a cookstove installation project in the State of Chiapas, Mexico. The benefit of using ecological stoves is reducing the amount of firewood needed for cooking by 85%, in addition to minimizing health risks from inhalation of toxic gases and burns and reducing carbon emissions. A quarter of the Mexican population uses firewood to cook in traditional stoves, which makes it the main source of energy for approximately 80% of rural houses.
Marcelo Soares, General Director of Castrol Mexico said:
Michel Kaim, General Director of Hyundai Motor of Mexico, said:
Globally, Hyundai Motor plans to promote the introduction of eco-friendly vehicles (hybrids, electric and nitrogen), with a goal to offer 18 models by 2025. Aligned with this plan, Hyundai recently presented the CVVD (Continuously Variable Valve Duration) engine technology, which reduces emissions by 12%, and the world's first Active Shift Control (ASC) hybrid transmission technology, which reduces gear shift time by 30%, to save fuel.
Angelica Ruiz Celis, president and general director of bp Mexico said,