BP Fuels Retail Indonesia has officially become a Ponta Partner. The joining of BP Fuel Retail Indonesia in Loyalty Marketing Program is expected to increase customer satisfaction and customer loyalty when they fuel at BP service stations. The BP Fuels Retail Indonesia-Ponta Program allows Ponta members to collect points for each fuel refill at BP Fuels Retail Indonesia gas stations.
Each Ponta member will get 100 Points for each 1 Liter of fuel purchased at BP stations in Indonesia. This program applies to all types of fuel provided at BP stations – BP 90 with ACTIVE technology, BP 92 with ACTIVE technology, BP 95 with ACTIVE technology, and BP Diesel. To participate in this program, Ponta members have to register the vehicle license plate number and Ponta No.ID on the registration form that can be obtained through the BP station pump attendants. Data that has been registered will be recorded in the system, and for earned points will be entered automatically according to the amount of fuel purchased. Points will show up on the Ponta account within 3-5 business days.
This program has been launched for the first time at BP Fuel Retail Indonesia gas stations in De Latinos, Serpong, and all other gas stations will follow.
Ponta is a Coalition Loyalty Program (also called a Multi-Partner Loyalty Program), whose membership benefits can be utilized in multiple partners /merchants at once. Ponta was launched in Japan in 2010. It experiences rapid growth and by the end of March in 2019 Ponta Japan had 90.3 million members. Accepted over 220,000 merchant outlets, the program allows members to collect and redeem Ponta points by presenting a Ponta Card at participating merchant outlets. Ponta Indonesia service was launched in late 2014. It also experiences rapid growth and by the end of March in 2019 Ponta Indonesia had 25 million members with accepted over 15,700 merchant outlets. From this month, As BP AKR also joins Ponta Indonesia, Ponta Indonesia keeps expanding its network by increasing the number of merchants and discount merchants to provide benefits for all the customers and partners.