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Reimagining energy

We have set out a strategy to enable us to pivot from being an international oil company focused on producing resources to an integrated energy company focused on delivering solutions for customers
Our strategy ‎–‎ diagram

Our strategy

Building on our purpose, together with our beliefs about the future of energy systems and changing customer demands, our strategy is built around three focus areas of activity and three sources of differentiation to amplify value

Our purpose 

Our purpose is reimagining energy for people and our planet. We want to help the world reach net zero and improve people’s lives
Reimagining energy ‎–‎ photo montage

We want to be an energy company with purpose; one that is trusted by society, valued by shareholders and motivating for everyone who works at bp.


We believe we have the experience and expertise, the relationships and the reach, the skill and the will, to do this.

Our ambition

In February 2020 we set out our ambition to become a net zero company by 2050 or sooner and help the world get to net zero
Globe photo montage
We aim to be a very different kind of energy company by 2030 as we scale up investment in low carbon, focus our oil and gas production and make headway on reducing emissions.

Our aims and objectives

Our ambition is supported by 20 aims. These are examined in our sustainability frame, which underpins our strategy and puts our purpose into action
#bpNetZero image of a road through a forest

Our sustainability frame takes an integrated approach while focusing on the areas where we believe we can make the most difference. Our 20 aims are distributed across three focus areas:


  • 10 aims to get bp to net zero and help the world get there too
  • 5 aims to care for our planet
  • 5 aims to improve people's lives.