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  4. BP Ultimate Diesel with ACTIVE technology

BP Ultimate Diesel with ACTIVE technology

Dirt is a hidden enemy that could be lurking in your engine
New BP diesel fuels with Active technology contain an army of dirt busting molecules designed to protect your engine from different types of dirt

Dirt can form and build up over time on critical engine parts, such as the fuel injectors, and can contribute to:

  • Reduced engine power
  • Increased fuel consumption  
  • Less smooth running
  • Critical engine parts needing repair

 

A build-up of dirt can create more dirt within the engine – it’s a vicious cycle

 

BP Ultimate Diesel with ACTIVE technology is our best ever fuel to help clean and maintain diesel engines. It starts working from your very first fill, removing harmful dirt from inside your engine and helping to stop it coming back.  

 

With ongoing use, BP Ultimate Diesel with ACTIVE technology helps keep your engine performing as the manufacturer intended and helps reduce the risk of unplanned maintenance and break downs.*

 

Furthermore, BP Ultimate Diesel with ACTIVE technology helps improve vehicle efficiency and can give you more miles per tank.**

 
* Benefits achieved over time and may vary based on what and how you
drive.
 
** For Ultimate Diesel based on engines tested in dirty vs cleaned condition. Benefits vary based on what and how you drive.
The benefits

BP Ultimate Diesel with ACTIVE technology contains millions of dirt-busting molecules that start fighting the harmful effects of dirt the moment you start your vehicle. 

 

With ongoing use BP Ultimate Diesel with ACTIVE technology helps:  

  • Restore and maintain engine power* 
  • Deliver a smooth driving experience*
  • Reduce the risk of unplanned maintenance and break downs*   
  • Improve vehicle efficiency, taking you further between fill-ups**
 
Choose BP Ultimate Diesel every time you fill up to help your vehicle stay healthy and perform at its best.*  
 
* Benefits achieved over time and may vary based on what and how you
drive.
** For Ultimate
Diesel based on engines tested in dirty vs cleaned condition. Benefits vary
based on what and how you drive.
ACTIVE technology

BP Ultimate Diesel with ACTIVE technology contains millions of dirt-busting molecules, specially designed to clean your petrol engine and protect it from harmful dirt.


bp’s innovative formulation fights dirt in two clever ways:
 

  1. ACTIVE molecules attach to existing dirt and drag it away from critical engine parts. The dirt mixes with the fuel and is then safely burnt in the engine.
  2. ACTIVE molecules also attach to clean metal surfaces in engines, forming a protective layer which helps stop dirt binding onto the metal.

 

With ongoing use, BP Ultimate Diesel with ACTIVE technology forms a barrier against dirt on critical engine parts to protect against it coming back, and helps keep your engine working as the manufacturer intended.*

 

* Benefits achieved over time and may vary based on what and how you drive.
How we did it

Engine technologies evolve and continue to place increasingly high demands on fuels. So, at bp we work to anticipate and understand these changes, ensuring that our fuel formulations complement the very latest engine innovations, while continuing to benefit older engines too.  

 

BP Ultimate fuels with ACTIVE technology are truly special. Five years in the making, they were subjected to more than 80 different test methods and tested for thousands of hours in engines and vehicles to prove the benefits.

 

The result is our best ever range of dirt-busting fuels. BP Ultimate fuels with ACTIVE technology start fighting the harmful effects of dirt from your very first fill to help keep your engine running smoothly and efficiently and performing at its best.*

 

* Benefits achieved over time and may vary based on what and how you drive.

 

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