Release date: 19 September 2017
BP today announced an initial investment and the creation of a strategic partnership between its BP Ventures and Air BP businesses with Victor, one of the world’s leading ‘on-demand’ marketplaces for private jet charters.
As part of the partnership, BP Ventures has committed to investing $10 million in Victor. In addition, Air BP has entered into a commercial agreement to become the preferred fuel supplier for flights arranged via the Victor digital platform at Air BP locations.
This investment is part of BP Ventures strategy to invest to accelerate the development, commercial viability and deployment of digital technologies and offers across the BP group. Air BP, which has a growing digital presence, stands to further benefit from this new collaboration.
Victor launched in 2011, providing quick, easy and efficient ‘on demand’ jet charter booking services for flyers by connecting them with business and private jet operators using a proprietary digital platform underpinning its sales, marketing and customer service functions. This smart, data-driven platform, and a uniquely transparent customer proposition, has enabled it to operate more efficiently – at a lower cost than many traditional charter brokers. Victor’s customer-friendly mix of ‘hi-tech and high touch’ has also delivered 946% revenue growth over recent years. Victor has helped drive the transformation of private jet chartering.
Through its cooperation with Air BP, Victor will continue to innovate and develop its core digital platform. This will allow operators to participate in a more streamlined charter quote, booking and settlement process. Victor will also trial an initiative giving customers the chance to offset carbon emissions from their Victor-booked flights via BP Target Neutral.
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