BP America and American Heart Association form strategic partnership in Houston
HOUSTON (Aug. 7) – The American Heart Association (AHA) and BP America (BP) have reached a significant agreement to promote health and wellness across the Greater Houston area.
Launching today, the Houston-based partnership will create a robust awareness and education strategy for the region, complete with a broad marketing campaign. BP will also become a title sponsor of major local AHA initiatives, including the Houston Heart Walk on Nov. 9 at the University of Houston.
The agreement is part of AHA’s “Life is Why” campaign, which funds research and education to support stronger, healthier communities. It builds on BP’s longstanding commitment to the health and wellness of its workforce and to investing in the Houston community, home of its U.S. headquarters.
“We’re excited by this unique, multi-faceted relationship with the AHA and the impact it will have not only for our nearly 5,000 BP employees here, but also for communities across the Houston area,” said BP America Chairman and President Susan Dio.
“With BP’s commitment, AHA will continue our legacy of supporting critical lifesaving research in the Houston region, including at the Texas Medical Center, and will help us further invest in the health of the Houston community,” said Yara El-Sayed Guest, AHA’s executive director and senior vice president in Houston.
Executive leadership from both the AHA and BP will work together to further align goals and resources in support of the new relationship, with BP’s Dio joining AHA’s Houston board of directors and serving as chair for the Houston Heart Walk.
Key initiatives will include some of AHA’s signature programs, including Check. Change. Control. ® Hypertension Management Program; Target: Blood Pressure; Hands-Only CPR Education; the Workplace Health Achievement Index; and other major initiatives including Go Red for Women, a national movement to end heart disease and stroke in women.
About BP
We are a global energy business with operations in nearly 80 countries. BP has a larger economic footprint in the U.S. than in any other nation, and it has invested more than $115 billion here since 2005. BP employs about 14,000 people across the U.S. and supports more than 111,000 additional jobs through all its business activities. For more information on BP in America, visit www.bp.com/us.
About the American Heart Association
The American Heart Association is a leading force for a world of longer, healthier lives. With nearly a century of lifesaving work, the Dallas-based association is dedicated to ensuring equitable health for all. We are a trustworthy source empowering people to improve their heart health, brain health and well-being. We collaborate with numerous organizations and millions of volunteers to fund innovative research, advocate for stronger public health policies, and share lifesaving resources and information. Connect with us on heart.org, Facebook, Twitter or by calling 1-800-AHA-USA1.
Further information
BP Press Office, Houston
Phone: +1 281 366 4463
Email: uspress@bp.com
AHA Press Office, Houston
Phone: Stacy Christian +1 713 818 6926
Email: stacy.christian@heart.org