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Privacy statement

General information

We welcome your interest in this website BP in the United States. The company responsible for it is:


BP America, Inc.

BP America, Inc. is registered at 4101 Winfield Road, Warrenville, IL 60555, USA. 


We take your privacy seriously and want you to understand our practices with respect to the handling of your personal data. This privacy statement explains how we do this.

When we collect your personal data

If you decide to contact us or make use of personalized services (e.g. by filling in a form on our site), then you will be asked to submit the limited personal data which is necessary for us to provide that service or handle your query. This is completely voluntary. 


If any form which collects your personal data allows you to voluntarily provide additional information, we seek this information because we think it will help us to give you a better quality service. You do not have to provide such information if you do not wish to do so. 


We also collect personal data from cookies, which we explain more about below.

Site traffic information and cookies

On your first visit to this site you were asked (by a notification banner) to accept our use of cookies and similar technologies and we'd like to explain how we use these technologies. 


To learn about what cookies and similar technologies are, we recommend that you visit the following third-party website: www.allaboutcookies.org 


Like many websites, we use cookies for a variety of purposes. These technologies collect information about your device hardware and interactions with our site.


This information helps us to:

  • continuously improve our site's content and functionality by analyzing where, on which types of devices and how our site is used, how many visitors we receive, and where they click through to the site from;
  • remember you in case you re-visit our site, so we will know if you have already been served with cookie banners, surveys, or (where site content is undergoing testing) which version of the content you were served;


To delete or stop cookies being placed on your computer, please check the help menu of your internet browser. Blocking cookies will reduce the functionality of this website.

Who do we share your personal data with and where does it go?

Any transfer of personal data to this site will be secured by encryption. We may store or transfer your personal data to our other BP companies around the world. We do this under our group-wide Binding Corporate Rules, which guarantee an adequate level of data protection wherever your data is physically kept. 


We have the right to disclose your personal data as required by law, or when we believe that disclosure is necessary to protect our rights and/or comply with a judicial proceeding, court order, request from a regulator or any other legal process served on BP. If there is a takeover, sale or purchase of our business, we may disclose your personal data to the new (or prospective) owner of the business.

How long do we keep your information?
We are legally obliged to retain commercial transaction data for a period of 6 years. We may also continue to use the aggregated form of the data (i.e. where the data of numerous individuals is combined to prevent identification of a single person) for statistical purposes.
Your rights, complaints and how to contact us
If you have questions or concerns relating to the handling of your personal data, please get in touch with us at bpconsumer@bp.com or use the "Contact us" functionality in the website's footer. Please also use these links for non-privacy related queries.
Third-party websites we link to

Our website may contain links to third-party sites. This privacy statement does not apply to those third-party sites.


We recommend that you read the privacy statements of any other sites that you visit as we cannot accept responsibility for the privacy practices of these sites which may be different to ours.

Changes to the privacy statement

We may update this privacy statement from time to time and recommend that you revisit it on occasion to see the latest version.


This statement was last updated in September 2019.

Our organization and BPme Rewards

BP America, Inc. (“BP”) is responsible for the BPme Rewards program.


BP is registered at 4101 Winfield Road, Warrenville, IL 60555, USA. 


This privacy statement does not apply to third party websites that you may access. We recommend that you read the privacy statements of any other websites that you visit as BP is not responsible for the privacy practices of these websites, which may be different to ours.

Personal data we collect

When you first register for BPme Rewards, BP must collect some limited personal data so that you can participate in our loyalty program. We require your name, email address and a mobile phone number to operate the program. This information will be used to establish an account for you and email you with your unique password and access to your new BPme Rewards account. You will also be asked whether you would like to receive email or text message marketing communications from BP.


Further optional data

Once you have received your password and access to your account, you have the choice to provide your mailing address to help us deliver more relevant and personalized offers and marketing communications. 


Other personal data

When you use BPme Rewards we will collect information relating to the purchases and transactions you undertake at BP in order to operate the loyalty program. 

How and why we use your personal data

We will use your personal data to:


Operate the BPme Rewards program 

We use your information to operate the BPme Rewards loyalty program, for example to track your progress toward meeting the monthly fuel spend threshold, provide other services related to the program and ensure that the applicable terms and conditions are observed.


Send you relevant direct marketing communications 

As part of the registration process, you will be asked to indicate your preferences for receiving BP marketing communications containing information and offers about BP products, promotions and services and those of our partners in the program. These communications may, depending on your selected preferences, be sent from BP by email, text and mail. 


You can opt out of receiving these direct marketing communications at any time by following the instructions set out in each marketing communication or by changing your preferences within your account settings on the app or by contacting bpconsumer@bp.com.


If you opt-out of receiving direct marketing communications, you will still receive essential service-related communications related to your account and the operation of the loyalty program such as email receipts, password management, and important program updates.


Understand you better to provide personalized offers and marketing communications

BP will use your information to analyze and understand your shopping behavior based on your purchases at BP or Amoco locations so that we can provide you with personalized BP offers and marketing communications which we think will be of interest to you. To help us better understand you as a customer, we will also analyze how you use the loyalty program and how you interact with our app and other marketing channels, including assessing the effectiveness of our offers and marketing communications. 


As part of this, we can show or send you tailored BP offers and advertisements when you are browsing the internet using cookies that are stored by your internet browser or within apps on your mobile device using device identifiers. You can find out more in the cookies section together with details of how to switch off cookies.  We may also show or send you online BP offers and advertisements when you visit websites outside BP, if you have agreed to receive internet-based advertising from them. To find out more, or to opt out of their service, please visit the third party websites on which you receive advertising and follow their instructions relating to adverts shown on their site.


Carry out customer research/surveys to improve our services

We will use your data to send you invitations by email to participate in voluntary surveys so that we can improve the BPme Rewards program, our offers and customer communications.


We will also analyze and use your data (on an aggregate level) to carry out research into how customers are interacting with BP and the loyalty program so that we can improve our products, services, and customer communications.

When we can use your personal data (the legal basis)

For most uses of your personal data described above, BP relies on the fact that it has a legitimate business interest in collecting and using your personal data for purposes such as establishing an account for you, preventing and detecting fraud and sending you marketing communications. We also rely on this as the legal basis for carrying out customer research and data analytics regarding how you shop at BP in order to provide you with personalized offers.


We may use some of your information (e.g. purchase and payment card data) where it is necessary for us to perform the contract that we have with you or where the information is necessary to comply with a legal obligation to which we are subject.  

Disclosure and transfer of personal data to third parties

We may disclose your personal data in the following situations:

  • if the law says we must share your personal data, or when we believe that disclosure of your data is necessary to protect our rights and/or comply with a judicial proceeding, request from a regulator or any other legal process served on BP.
  • if BP is subject to a takeover, divestment or acquisition we may disclose your personal data to the new (or prospective) owner of the business. 


Third-party service providers acting on our behalf to help us operate BPme Rewards can only use your data in accordance with our written instructions and must comply with the information security protections we have put in place. 


Since BP operates globally, BP may require your personal data to be transferred to other countries where necessary to provide the service. Where we transfer personal data to other wholly-owned BP entities we have Binding Corporate Rules (BCRs) in place, which have been approved by various national regulators, in order to ensure an adequate level of protection wherever these BP entities are based.

How long we keep personal data for

We will retain your personal data only for as long as is necessary in order to fulfil the purpose(s) for which it was collected (as described in this privacy statement).


As a general rule, we retain the information you provide when you register, together with information we collect about you and your use of the program, for the duration of your membership of the program.


We may retain some of your personal data for a longer period insofar as it may be necessary to defend or prosecute any legal claim(s).


We are legally obliged to retain commercial transaction data for a period of 6 years. We may also continue to use the aggregated form of the data (i.e. where the data of numerous individuals is combined to prevent identification of a single person) for statistical purposes.


You can access your account information (including transactions and rewards history), change your marketing preferences and other privacy settings by visiting your account settings -in the BPme app. 


If you have any questions about how we use your personal data, contact bpconsumer@bp.com.

Helping us to keep your personal data accurate

We are committed to ensuring that your personal data is kept accurate and up to date. It is your responsibility to let us know if there are inaccuracies or changes to your personal data.


You can update your contact details and other data via your account settings in the BPme app. Please notify us at bpconsumer@bp.com if there are any further changes to or inaccuracies in your personal data, providing us with sufficient information to enable us to identify you, so that any changes can be made. 

Our use of cookies and your choices

We use the following types of cookies: 




Social media cookies

Sometimes we pair up with social media partners such as Facebook or with online advertising platforms who drop cookies on your device when you visit our sites in order to remember that you have looked at our site/expressed an interest in our products ("Third-party cookies"). This means that when you later visit these third-party sites or visit a site which has agreed to host adverts for our online advertising platform, the adverts displayed to you are more tailored to your apparent interests. If you click on these advertisements, they will re-direct you back to our site.


Our third-party partners may pass us information about the total number of views, shares, and click-throughs these adverts have received.

Conversion tracking

In order to see how successfully our marketing campaigns or other website goals are performing we sometimes use conversion pixels, which fire a short line of code to tell us when you have clicked on a particular button or reached a particular page (e.g. a thank you page once you have completed the procedure for subscribing to one of our services or have completed one of our forms).


Unless otherwise specified the above cookies remain when you close your browser. You can use your browser settings to delete existing cookies. To understand more about cookies, we use on our website please see our site privacy statement here

Changes to this privacy statement
We review this privacy statement regularly and may modify it from time to time. This privacy statement was last updated on 25 September 2019.