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BP unveils “Personality Pumps” at U.S. retail stations

Release date:
November 15, 2016
Technologically advanced pumps, with a host of never-before-seen interactive and entertainment features, will debut in Chicago and New York
Miles the personality pump

CHICAGO – BP announced today it will introduce new, highly interactive fuel pumps at a few sites around New York and Chicago to make filling up a more enjoyable experience.


Named “Miles,” the new BP Personality Pump uses a proprietary interactive technology to audibly greet consumers and initiate the fueling experience. While filling up, consumers can select music on Pandora, record a video e-card to share on social media sites or play music trivia. Miles processes responses in real-time through a touchscreen tablet and guides consumers through a wide array of entertainment options.


“The BP Personality Pump is one of the biggest innovations at U.S.retail fueling stations in many years,” said Donna Sanker, chief marketing officer of BP Fuels North America. “We believe this technology could change the way people think about the typical fill-up and give consumers another reason to visit our stations.”


After pumping gas with Miles, drivers will be able to send themselves a text message message with content created at the pump, a link to the Pandora station they chose and a special return offer.


Miles’ features were developed through a partnership with The Onion and Pandora.


BP will test the new pump technology for three months starting November 15, 2016, at several BP stations in the Chicago and New York City metro areas. BP will determine whether to make Miles available elsewhere following the pilot program and based on consumer response.



About BP

Over the past 10 years, BP has invested more than $90 billion in the U.S. – more than any other energy company. BP is a leading producer of oil and gas and produces enough energy annually to light nearly the entire country for a year. Employing about 14,000 people across the country, BP supports more than 130,000 additional jobs through all of its business activities.


Notes to editors

Miles will be open for business from now through February 14, 2017, at the following locations:


Chicago Metro Area

750 N. Wells St., Chicago, IL, 60610 and 901 N. Washington Street, Naperville, IL 60563


New York City Metro Area

164 4th Ave., Brooklyn, NY, 11217 and 802 65th St., Brooklyn, NY, 11220


Further information

BP Press Office, Houston

Phone: +1 281 366 4463

Email: uspress@bp.com