Customer & Channel Marketing Manager

Job summary

Entity:

Customers & Products

Job Family Group:

Marketing Group

Job Description:

Customer & Channel Marketing Manager

Are you ready to join a team that’s driving the future of lubricants & beyond and setting new industry standards? Discover how our diverse and passionate people at Castrol are shaping the industry – and how you can be part of this journey. We’re seeking talented experts who share our passion for innovation and excellence. Bring your unique perspective, collaborative spirit, and challenge our thinking as we continue to lead the way in the lubricants market & build businesses beyond lubricants. This is your chance to learn, grow, and thrive in a dynamic and inclusive organization.

Apply now!

Castrol is a global leader in lubricants and part of the bp Group, one of the world’s largest energy companies. In India, Castrol is a publicly listed company, leading in the Automotive, Industrial, and Marine lubricant sectors. With iconic brands, relentless innovation, strong customer relationships, and a team of highly motivated employees, we have maintained our market leadership in India for over a century. Our robust manufacturing and distribution network in India helps us reach consumers through more than 135,000 outlets.

At Castrol, success knows no bounds. We offer a fast-paced learning environment where you can develop your career, whether in specialized functions or on a general management track. Castrol India has a proud legacy of nurturing top talent for leadership roles, both locally and globally.

We are currently looking for Customer & Channel Marketing Manager based at Mumbai with details mentioned below

Let me tell you about the role

This role has been crafted to be able to lead strategic thinking as well as execution of the Castrol brand in this - across independent workshop channel, franchisee workshop channel with OEMs as well as fleet customers in the heavy-duty business at Castrol. This role also includes the rural marketing focus along with Trade / mechanic advocacy.

The incumbent, would need to own the growth of the existing business as well as Foster strategic partnerships in this segment that will enable us to have a larger pie of revenue in the overall channel and customer marketing.

What you will deliver

• Design, supervise and drive execution excellence of offers, based on customer value proposition - for the independent workshop, franchisee workshop (OEMs), heavy-duty channels (fleets), Rural, Trade and mechanic advocacy
• Develop consumer offers and demand generation ideas that will allow to showcase value as well as drive higher retention of the channel - digital activation and lead generation, in partnership with Customer Excellence team
• Lead Adjacencies play beyond lubricants, and actively add new sources of revenues to the core business
• support sales team and partner them in the growth of this very strategic channel
• develop offers, training programs, platforms that will enable us to have deeper partnerships with our customers
• The trade marketing part will include - offers/ sales contest / strategic planning across and mechanic advocacy plans

What you need to be successful

• Top-tier marketing professional with 15 years of proven experience, preferably with some time spent in service organizations
• Experience in digital campaigns and demand generation of leads would be preferable
• Team management experience and working with diverse stakeholders is critical

You will work with

• Internal stakeholders across sales and business, along with local and global marketing teams
• Sales leadership

Culture

bp believes in creating a culture that allows you to live our purpose, play to win while caring for others - and there is a huge focus on diversity equity and inclusion. We are a very open and respectful organization, where there is a lot of respect given to listening to all perspectives and hence people are encouraged to speak up, contribute at all levels irrespective of level or department.

The marketing team is a bunch of young and passionate individuals from varied backgrounds, and we thrive on being able to learn from each other as well as a lot of external orientation from the best in the industry. we deeply value partnerships especially with our sales colleagues and strongly believe in the power of unleashing one team to be able to break barriers, challenge status quo and create new milestones.

Why join our team?

We support our people to learn and grow in a diverse and exciting environment. We believe that our team is strengthened by diversity. We are committed to crafting an inclusive environment in which everyone is respected and treated fairly.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

If this role attracts you, apply now!

Travel Requirement

Up to 10% travel should be expected with this role

Relocation Assistance:

This role is eligible for relocation within country

Remote Type:

This position is not available for remote working

Skills:

Customer Segmentation, Digital fluency, Digital innovation, Generating customer insights, Integrated Planning, Managing strategic partnerships, Offer and product knowledge, Offer Development, Partner relationship management, Performance and planning, Performance management, Product Ownership, Sector, market, customer and competitor understanding, Stakeholder Engagement, Using market research effectively, Waterfall Model

Legal Disclaimer:

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, socioeconomic status, neurodiversity/neurocognitive functioning, veteran status or disability status. Individuals with an accessibility need may request an adjustment/accommodation related to bp’s recruiting process (e.g., accessing the job application, completing required assessments, participating in telephone screenings or interviews, etc.). If you would like to request an adjustment/accommodation related to the recruitment process, please contact us.

If you are selected for a position and depending upon your role, your employment may be contingent upon adherence to local policy. This may include pre-placement drug screening, medical review of physical fitness for the role, and background checks.