To reduce the environmental impact of the 2014 FIFA World Cup Brazil™ and raise awareness on carbon emissions, FIFA launched today a programme encouraging successful ticket applicants to offset the emissions resulting from their travel to the tournament for free, no matter where in the world they are travelling from.
All ticket holders with a valid FIFA.com Club account and a successful ticket request reference ID are invited to sign up on https://worldcupoffset.fifa.com and enter a prize draw to win two tickets for the FIFA World Cup final while FIFA will cover the cost to offset their emissions.
“FIFA takes its environmental responsibility very seriously. As part of our two-fold strategy with the non-profit carbon management programme BP Target Neutral, FIFA and the Local Organising Committee will offset 100% of their own operational emissions and through the campaign launched today, we are encouraging fans to neutralise the carbon emissions resulting from their travel to Brazil. At the same time we use the FIFA World Cup as an opportunity to engage with millions of people and raise awareness of the environmental impact of our journeys and the ways to mitigate it,” says Federico Addiechi, Head of FIFA Corporate Social Responsibility.
The FIFA World Cup™ is the largest individual sporting competition in the world. Staging a tournament of this scale inevitably has an impact on the environment. Offsetting is one way of limiting this impact. It aims to balance the greenhouse gases released into the atmosphere in one place by removing, or preventing them, in another – resulting in a zero net effect.
“It just makes sense”, says Cafu, the world’s only player to have appeared in three World Cup finals, “supporting your team and supporting low carbon development in Brazil at the same time is a win-win for all. I am offsetting my travels related to the FIFA World Cup Brazil 2014 and encouraging everyone to do the same. It’s really easy to do and only takes a minute”.
FIFA will offset the emissions from a portfolio of Brazilian best-in-class low carbon projects selected for the 2014 FIFA World Cup Brazil™ by BP Target Neutral. Each project is selected through a rigorous tender process and adhering to the standards set by the International Carbon Reduction and Offsetting Alliance (ICROA) with final selection made by an independent panel of environmental NGOs. The list of the exact offsetting projects selected, all of which result in social and economic benefits to local Brazilian communities, will be announced in June.
“This is a great way for ticketholders to help environmental projects in Brazil . In support of Castrol’s sponsorship of the World Cup, BP is excited to help minimise the carbon impact of the 2014 FIFA World Cup Brazil”, said Andrea Abrahams, Global Director, BP Target Neutral.
For more information on FIFA’s Sustainability Strategy for the 2014 FIFA World Cup™, please visit www.fifa.com/sustainability/.
For more information on BP Target Neutral, please visit ww.bptargetneutral.com