The company’s cutting-edge fuel brand, bp Ultimate with ACTIVE technology earned Icon status and won the Fuel category for Petrol and Diesel, while bp Express scooped the Convenience Store category.
This marks an ultimate comeback for the brand, having been previously recognised in severalkey categories in the survey. This 2022/2023 achievement is more meaningful, especially notingthe challenging operating environment and evolving consumer demands in the last two years.
“We’re honoured by the recognition as it reinforces our commitment to innovation and technicalexcellence that enhances the customer journey from the forecourt to the shop. We remainrelevant and adaptable to evolving customer needs. This inspires us to keep our customers at the heart of everything we do. Thank you Mzansi for making us part of your everyday journeys,” says Rita Sikhondze, General Manager - Mobility and Convenience at bp Southern Africa.
The Ask Afrika Icon brands are defined as brands that are loved and trusted by South Africans.In addition to identifying Icon brands, the survey also ranks brands across 194 diverse product categories and demonstrates brand and product loyalty among South African consumers.
Introduced in 2016, the bp Ultimate fuels with ACTIVE technology continue to deliver fuel efficiency and engine-cleaning properties that allow vehicles to go further between fill-ups - up to56km more when using bp Ultimate Diesel*.
*Benefit is achieved over time with ongoing use, and may vary due to factors including vehicle type, condition and driving style.
Through our network of bp Express shops at select service stations nationwide, we offer a variety of top-up items and treats from the Wild Bean Café. Our bp Express brand remains key indelivering a differentiated convenience experience to our customers across all market segments.
For bp Southern Africa
Chantal Riley
Hill+Knowlton
Strategies South Africa,Practice Lead: Energy, Industrials & Sustainability
Email : Chantal.Riley@hkstrategies.co.za
Cell: 082 771 744