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bp and Alpine team up at Silverstone

4 July 2022

bp and Alpine showcased the bp helios alongside the Pride flag and #BeProud at the Silverstone Grand Prix 2022 as part of the ‘share love, not hate’ social media campaign

‘Be proud’ logo on Alpine’s F1 racing car at Silverstone, UK

Seen by around 60 million viewers, the inclusion marks the first appearance of the decals on Alpine vehicles at Silverstone.


You can hear more from Jessica Lovelock, bp technologist, and Alpine’s Kerrie Sparling, power platform development manager and industry ambassador for Racing Pride, about just what it means to see such visible support in the video below.

“It’s quite overwhelming to see the branding in place and feels like a huge step has been taken in the right direction,” said Jessica.



It really represents the ways that we can be proud of what everyone has accomplished at bp and Alpine, of what we have already achieved and what we are striving for — especially knowing that it will reach such a wide audience. The more people that see it and the higher the visibility of LBGTQIA+, the more people we can inspire — and share the message that it’s ok to be who you are, that we support you and we accept you.




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