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BP invests in city mobility app

Release date:
7 November 2019
The Whim app aims to transform the way consumers travel around their cities  

BP Ventures is putting €10 million ($11 million) into digital mobility software firm MaaS Global that, through its Whim app, aims to connect consumers with easier and smarter citywide transport.


‘MaaS’ is an industry acronym for mobility-as-a-service – a sector expected to grow significantly to 2030 as transport markets shift towards on-demand access.


The Finnish start-up has developed an app called Whim, which allows customers to search, book and pay for all their city transport needs on a single platform.

  • This ranges from taxis and buses to ride-hailing services and shared bikes and e-scooters.
  • More than 6 million trips have been made via Whim since its 2017 European launch. 
  • The app is currently available in four major European cities: Finland’s capital, Helsinki, Birmingham in the UK, Vienna in Austria, and Antwerp in Belgium, with more coming soon.
  • BP’s investment will support plans to roll out the app to further international locations, including Singapore, Japan and the US.
“The MaaS Global team is at the forefront of a tech-enabled mobility evolution…Our collaboration is a great example of BP’s vision for the future of transportation, mobility and integrated cities.”


Roy Williamson, vice president, Advanced Mobility, BP



MaaS Global CEO and founder Sampo Hietanen added: “BP’s global reach, its long experience in serving customers and technical expertise will be invaluable as we continue to build the ecosystem required to offer a seamless mobility platform to our users.”

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