BP Ventures is putting €10 million ($11 million) into digital mobility software firm MaaS Global that, through its Whim app, aims to connect consumers with easier and smarter citywide transport.
‘MaaS’ is an industry acronym for mobility-as-a-service – a sector expected to grow significantly to 2030 as transport markets shift towards on-demand access.
The Finnish start-up has developed an app called Whim, which allows customers to search, book and pay for all their city transport needs on a single platform.
Roy Williamson, vice president, Advanced Mobility, BP
MaaS Global CEO and founder Sampo Hietanen added: “BP’s global reach, its long experience in serving customers and technical expertise will be invaluable as we continue to build the ecosystem required to offer a seamless mobility platform to our users.”
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